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I'm not so sure about that. When they first released the Nexus one, that was certainly their goal. But then it sold poorly & suddenly Google had to reign in the
by sami36 14y ago
I'm not so sure about that. When they first released the Nexus one, that was certainly their goal. But then it sold poorly & suddenly Google had to reign in their ambition. I think they were totally blindsided by the success of the Nexus4. First, They (along with the tech press) strongly underestimated how little LTE matters to a lot of people (What's the point of incremental speed increase when I'm capped at a ridiculously low number of gigs.) In addition, They totally missed how enthusiastic people would be about a flagship device being sold at the price of a subsidized device that would lock them in a 2 year contract.
- Daishiman 14y agoThe product is fantastic. They knew that already and I'm quite sure that their sales projections would have at least contemplated the positive reception. But doing hardware right in mass scale takes time, money, and domain knowledge. Google is not a hardware manufacturer and it's not their core competency. Neither is it handing off specs to manufacturers to make anything other than relatively small production runs (for the scale of the mobile business). Hardware needs support, sales channels, advertising, industry knowledge and logistics, and the possibility of screwing up does not diminish with scale (look at how Apple, even manufacturing one new model at a time, still has had plenty of bugs in iOS and the physical iPhones themselves). Android is already doing fanastically well; it's logical for them to be conservative about this release.