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> $2,180.16 worth of tokens for $200 “Tokens” don’t have an intrisic cost or value. Saying that I used $2,180.16 worth of tokens is like relying on the salespe
by prepend 4mo ago
> $2,180.16 worth of tokens for $200
“Tokens” don’t have an intrisic cost or value. Saying that I used $2,180.16 worth of tokens is like relying on the salesperson to convince me I’m getting a billion dollars worth of pots and pans for $19.99.
I think it’s funny how we are throwing critical thinking out the window when it comes to evaluating biased sources of info.
- simonw 4mo agoI'm not sure what you're pushing back against here. I spent $200. If I had been paying API pricing it would have been $2,180.16. The article is about how enterprise customers get charged API pricing, which means if I had been employed by one of those companies I would have cost them $2,180.16. What am I missing?
- OrangeDelonge 4mo agoLarge enterprises make deals and won’t be paying 2,180.16$ either. Just like with AWS
- waisbrot 4mo agoAnd "large" just means that AWS will assign an account manager to talk with you. I was at a start-up who spent $300k/year on AWS and that was enough to get special attention and discounts. Enterprise pricing is confusing.
- simonw 4mo agoThat doesn't seem to be the case. From what I've seen enterprise deals get API pricing now. Have you seen evidence that's not true?
- themgt 4mo agoI do know of moderate-size companies deploying OSS LLMs on their own GPU clusters, for ownership/security/maybe cost reasons. I'm somewhat surprised F500 companies are apparently just handing over all their data to the model providers. Could be fantastic for small shops while it lasts. The big guys have to pay 10x for precious tokens.
- no-name-here 4mo agoI guess F500 companies’ AI contracts include data protections.
- roomey 4mo agoHi Simon, nice article. The parent there may be making the same assumption I am, that large enterprise _never_ pays sticker price. Also, to just color in the picture here, as I haven't seen it mentioned elsewhere, there is a very large Saas company at the moment who has given everyone unlimited tokens on Claude. And they have a dashboard showing who spends the most. So the "budget" went from about USD500 per per person (split between Claude and cursor) in Jan to... Well a soft limit of USD100k... Per month... Per person. People can still see the top line sticker price on their spend, but honestly I can't believe that the Saas is paying that full price when the invoice comes in. That said, there are some finance reports which are probably dropping soon where we will find out!
- simonw 4mo ago> The parent there may be making the same assumption I am, that large enterprise _never_ pays sticker price. I shared that assumption until yesterday, when I found out that it wasn't holding for LLM pricing from OpenAI and Anthropic. That's what inspired me to write this piece. I think those token leaderboards are an obviously terrible idea and will go extinct very quickly now that people are paying attention to costs.
- mvanbaak 4mo agolarge enterprises dont pay openai or anthropic, they get this thing called copilot and get a nice price there. At least on this side of the pond (eu)
- wongarsu 4mo agoBut the feature list at https://claude.com/pricing#team-&-enterprise https://claude.com/pricing#team-&-enterprise literally lists "tiered incentives on committed spend" and "non-standard terms" as perks of the sales-assisted Enterprise plan. Maybe "non-standard terms" could mean "we dance for you if you pay", but what would "tiered incentives on committed spend" mean besides "we can negotiate on price if you bring the volume"
- asib 4mo ago> > The parent there may be making the same assumption I am, that large enterprise _never_ pays sticker price. > I shared that assumption until yesterday, when I found out that it wasn't holding for LLM pricing from OpenAI and Anthropic. This reads like GP saying "enterprise never pays sticker price" and you responding "I thought so too until I saw the sticker price". Is there some info you have that you can't/didn't share? Your article doesn't offer anything beyond the above.
- asfkasdfasdadf 4mo ago[dead]
- apsurd 4mo agoThe point is that those a real prices real people are paying for real API usage. it's not made up. your point is large players won't pay those prices at massive volume. ok
- Anon1096 4mo agoClaude is so in demand at the moment that there aren't really volume discounts. Anthropic sets the terms and you either accept them or get lost they have that much of a lead (mindshare/desirability wise).
- yokoprime 4mo agoThey pay sticker price. There may be exceptions for very very large companies like Amazon or Microsoft which have their own deals where they rent out compute in return for usage.
- altruios 4mo ago> If I had been paying API pricing it would have been $2,180.16 The point being made above is that API pricing is calculated... somehow... seemingly arbitrarily. Possibly untethered to the infrastructure costs entirely: which would be the basis of any 'value', however that holds the labor theory of value, which isn't accurate either. So how do you accurately price these tokens at all (other than through price-discovery: which is slow, messy and fuzzy)?
- NitpickLawyer 4mo ago> So how do you accurately price these tokens at all Like anything else in the economy: at the point where enough customers can pay you, and not enough will go to the cheaper competition.
- altruios 4mo ago> at the point where enough customers can pay you > (other than through price-discovery: which is slow, messy and fuzzy) I notice a distinct lack of reading or comprehension (from everyone around me now, not just this comment) which worries me. I worry if LLM's are to blame. No one reads anymore...
- no-name-here 4mo agoI imagine a number of Hacker News members might be devs that haven't dealt with terms like “price discovery” before, so we should all try to show grace.
- altruios 4mo agoMy apologies. I was taught that term in 7th grade econ. I assumed it was common vernacular.
- no-name-here 4mo agoEven among college graduates, only 17% could correctly answer a basic econ question (pre-AI) [1]. I looked up one ~1,000 page econ textbook, and it does not seem to mention price "discovery", or at least the only uses of the word "discovery" were about things like a scientific/oil discovery [2]. "Even high-achieving students demonstrate relatively lower understanding of economics compared with other subjects." [1] [1] https://www.carolinajournal.com/opinion/why-americans-flunk-economics-and-why-it-matters/ https://www.carolinajournal.com/opinion/why-americans-flunk-... [2] https://assets.openstax.org/oscms-prodcms/media/documents/principles-economics-3e_-_WEB.pdf https://assets.openstax.org/oscms-prodcms/media/documents/pr...
- pembrook 4mo agoAPI pricing drops DRAMATICALLY in enterprise agreements. As with pretty much anything priced on volume/usage. Enterprise deals are negotiated ad-hoc, the listed pricing is simply a jumping off point for the final negotiated discount. If you’re going to give 20,000 employees Claude code you are not going to be spending $1B per year on Anthropic tokens as if you gave everyone an individual API key. Just as Anthropic isn’t paying AWS SES $10,000,000 to send 1 email update to their massive user base when the next Claude version drops.
- simonw 4mo ago> API pricing drops DRAMATICALLY in enterprise agreements Do you have any numbers or reports to back that up?
- taude 4mo agoThis isn't true at the moment, though. So far there hasn't been the negotiating power. What happens is you end up capping usage for employees at a fixed amount. I think eventually, prices will come down and there will be discounts, but for enterprise accounts at least of our size (<5000), we're paying almost 100% retail, which kind of sucks, because it's expensive, and pretty easy to burn $50 to $100+ in a day, if you're not careful. In fact we got pushed off the former plan to the token-utility one at the last contract negotiation. Going to be interesting to determing the metrics we give to engineers for determining whether the spend on this is worth it. Measuring PRs, lines of code committed, commits fully generated by agentic workflows, etc.....
- lrae 4mo ago> Just as Anthropic isn’t paying AWS SES $10,000,000 to send 1 email update How much do you think emails cost? That number is just so far off? But besides that, running SES is also quite a bit cheaper than SOTA ai models with high demand (and comparatively) no competition. And quite a bit more pressure to make money (soon).
- tomjakubowski 4mo agoI think it was a figurative example. For what it's worth, $10,000,000 buys you 100 billion (1e11) outbound emails on SES at the sticker price ($0.10/1000 emails). One source puts the number of emails sent worldwide in 2024 at 132 trillion (1.32e14). https://aws.amazon.com/ses/pricing/ https://aws.amazon.com/ses/pricing/ https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/ https://www.statista.com/statistics/456500/daily-number-of-e...
- eqvinox 4mo agoJust because API pricing would've been $2180.16 doesn't mean that's the value of those tokens. For starters, you personally probably wouldn't have paid that. But also, sales price isn't value. This is like saying, oh, I saw this bar of gold somewhere for $10000 but got it here for $1000! So I got $10000 worth of gold for $1000! - no, the value of that gold is determined by its weight, which wasn't even mentioned. We have no market convergence on tokens yet (and it'll differ between LLMs), so it's impossible to say what value you got for your $200.
- remus 4mo ago> Just because API pricing would've been $2180.16 doesn't mean that's the value of those tokens. You seem to be suggesting the price of tokens is entirely disconnected to the cost of providing the service? I don't see much basis for that assumption.
- aspenmartin 4mo agoHe's saying he's getting a great deal...a token from Opus on Claude code is the same as a token from Opus on the API. I remain as confused as Simon. He's not talking about "here's the ROI I got from my $100 subscription" it's "here's how much I saved from getting the monthly subscription instead of sending things through an API".
- mjr00 4mo agoRight, the confusion is that the quote-unquote "subsidized" monthly pricing is often used by Anthropic/OpenAI skeptics as proof that inference is unprofitable, i.e. the API would have cost $2000 but you only paid $200 for a subscription, therefore OpenAI is selling dollars for 95 cents and the house of cards is about to collapse. As the GP says, this is faulty logic because we don't know what the actual cost of a token is; OpenAI might only pay $1 in inference costs, in which case they're merely "incredibly profitable" making $199 off you instead of "ludicrously profitable" making $1999 off you had you used the API. But to your point, re-reading the article, this is not what Simon is saying at all; he's just pointing out that he got to use ~$2000 "worth" of tokens on his $200 plan. Which makes total sense! Subscriptions are sticky, that's why the entire software industry moved towards subscription models (as much as we hate it); the person paying $200/month is more likely to stick around than the person who paid $2000 using the API.
- xnorswap 4mo agoHave you or I misunderstood the "teams" plan? edit: I missed the "enterprise" feature matrix with the usual audit/compliance stuff to force the biggest enterprise customers onto enterprise plans. Otherwise the "teams" plan is much better value for any business. orig-continued: https://claude.com/pricing/team https://claude.com/pricing/team Teams premium is "Everything in standard, plus more usage*" And from my experience, it's a very generous usage, I've only hit the limits once or twice, and both times required multi-boxing agents. I could single-window agentic development all day on opus-4.7 auto-mode without hitting limits. If you're a business using claude, then that seems like the right plan, the enteprise/API plan seems more suited to where your product is built on top of the agent themselves, so seats/limits aren't really meaningful?
- nr378 4mo agoClaude Teams and Claude Enterprise are 2 distinct plans. Simon is right that Enterprise seats have no included usage (and so all usage is charged at API billing rates), whereas Teams seats do.
- rtgfhyuj 4mo ago[dead]
- recursive 4mo agoI'm willing to charge you $100k for those same tokens. Does that mean you'll be saving $99k? It sounds an awful lot like the mark-up to mark-down scheme where the price stays the same.
- prepend 4mo agoLets say McDonalds charges $2000 for a BigMac. If they offer a deal and sell it to you for $200, did you save $1800? Maybe if you spend $2000 on a BigMac. But it’s unlikely you would buy such a burger. What is a hamburger worth? Don’t look to McDonalds to set the value.
- dylan604 4mo ago[dead]
- troyastorino 4mo agoTokens do have a clearly calculable intrinsic cost. There's the marginal cost of production (i.e. the inference cost) and the amortized R&D cost that goes into the model producing them. Yes, value is hard to calculate, but luckily market pricing mechanisms exist exactly for this purpose. There isn't a better number to use than what people are willing to pay for them. So he's saying that on an enterprise plan, he'd be spending $2,180.16. He's not paying that much, but enterprises are.
- m3kw9 4mo agoEnterprises also use 200$ plans, they are not that stupid. They add a spill over API key for over usage.
- simonw 4mo agoOpenAI and Anthropic won't let them any more. Once you get above a certain size (I believe 150 seats) they push you onto the enterprise plans. I don't believe you have the option to keep with the $200/month flat rate subscriptions any more. I'd be happy to be convinced otherwise. (I dug into this a bit more and couldn't find anything in their consumer terms that say "you cannot use this personal account if your company has more than X people", so I imagine the pressure is more that your big company's purchasing department really doesn't like managing hundreds of individual subscriptions as opposed to a single, stable, predictable negotiated contract.)
- klausa 4mo agoThe purchasing department _really_ doesn't like it, but it's the corpsec department that will really want to murder you for using "personal" accounts to interact with corporate codebases.
- prepend 4mo agoThere’s a cost, certainly. I expect Anthropic knows. But we don’t know what that is.
- john_strinlai 4mo agoa little critical thinking led me to read that sentence as $2180 worth of tokens [at current api pricing]
- FergusArgyll 4mo agoI think it's funnier that you can believe some things have an intrinsic cost and others don't
- jfrbfbreudh 4mo agoLol. They obviously have intrinsic cost, the floor being the cost of electricity. It’s hilarious how we are throwing critical thinking out the window when it comes to evaluating biased sources of info.
- dnnddidiej 4mo agoHis point is more he was surprised enterprises weren't getting the discount. And so indeed maybe it is not a giant ponzi after all! (Could be a bubble)
- woah 4mo agoFrom my back of the envelope analysis for my own projects, paying per token on OpenRouter is competitive if not cheaper than running the same open weight model on a rented GPU. Per-token pricing is in the same ballpark (although more expensive) for closed frontier models and open weight models (cents to dollars per million). To me this says that the pricing is somewhat grounded in reality.
- rohansood15 4mo agoAre you comparing single-user requests or multiple concurrent requests when you say comparable to rented GPU? Most of the cost efficiencies kick in with concurrent/batch requests. A single H100 node can provide like 5k input + 2k output tok/s on a model like Qwen 3.6 35B-A3B with 30+ concurrent requests.
- seattle_spring 4mo agoReminds me of a car dealership talking about how good of a deal their extended maintenance plan and warranties are.
- rldjbpin 4mo ago> “Tokens” don’t have an intrisic cost or value. i am pretty sure these services know what it truly costs them to serve you tokens, maybe not in realtime but at least periodically. however, what they charge us is a constant exercise in price discovery. i agree with this sentiment in the sense that we don't have a stable sense of the cost. all of these comparisons are good for the moment, or at most the near future. i believe that even the "all you can eat" approach with the max plans, regardless of their crazy pricing, is not sustainable only with the power users. if most of us gets this kind of value through our plans, surely it does not incentivise the service providers to continue pushing it. maybe they can regardless just to gain market share, but not forever.