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Coincidentally using HTML rather than markdown uses waaaaaay more tokens. Oh hey look at this blogpost by the company that's selling compute by the token

• cheevly 5mo ago
  Because markdown can totally do all the stuff that this article is about. Did you even read it?
• Arnt 5mo ago
  I've had Claude produce HTML containing SVG for graphs recently. I could have produced Markdown+PNG. Are you saying that Markdown+PNG would have used fewer tokens?