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The truth is that no one can tell why someone bought a Hershey bar. There's no way to distinguish childhood nostalgia from price competitiveness, developed habi
by dtagames 5mo ago
The truth is that no one can tell why someone bought a Hershey bar. There's no way to distinguish childhood nostalgia from price competitiveness, developed habits, local availability, etc. It's all just guessing*.
The entire ad business lives from this guessing process, so now they can have AI do the guessing.
*Source: I was employed briefly at a company in this space that works with popular brands. They offered me cash to go away when I started sniffing out the underlying BS of how it worked.
- bpodgursky 5mo ago> They offered me cash to go away It sounds like you got fired and offered severance.
- dtagames 5mo agoIt wasn't my intent to discover or disclose anything. It was quite accidental. The company's desire to prevent my discoveries from being disclosed resulted in a NDA and settlement offer before I even had a chance to understand what I'd found out. I honor the signed agreement not because I like what's going on in the business, but because I took the cash and I don't like lawsuits.
- etempleton 5mo agoPeople like to claim you can measure advertising and marketing directly and for most products and services that is just not true. But executives think it must be true and so demand it and so they end up hiring / going with the best liar.