4 ms·
They probably should do more marketing.
by cryptoegorophy 5mo ago
They probably should do more marketing.
- benj111 5mo agoWhy? Who isn't aware of eBay?
- fragmede 5mo agoIt's about the brand. Ehen shopping online, everyone may have heard of eBay, but how many people are going to go there first, as opposed to Amazon, Etsy, AliExpress, Temu, wherever else. And yes, eBay is going to have the weird eBay stuff, but if users don't even think to go looking there, they've lost a sale.
- dgellow 5mo agoThey aren’t competing with Amazon anymore though
- dfxm12 5mo agoAs one data point, if I want something new, I go Amazon first and eBay second. If I want something used, I go to eBay first. My search usually ends there, but if I can't find it there, I probably have to go to a specialty forum. Even for bootleg stuff (mostly long out of print arcade hardware), eBay is pretty much on par with AliExpress.
- hattmall 5mo agoLegitimately millions of people. It also depends on the item but Amazon has been worse than eBay in my experience since at least the pandemic. AliExpress and Temu have some overlap to eBay but also offer a different consistency of experience.
- sethops1 5mo agoeBay stock is at all time highs, but sure, I'll bet you could do better.
- hx8 5mo agoMy engagement with adblocking technology is such that I actually have little insights into how much marketing ebay does. Don't they do TV commercials, engage with creators on ebay live, and have normal Adsense type ads?
- conradev 5mo agoThis is a good joke because they spent $2.4B on marketing in FY25
- burnte 5mo agoThey market pretty heavily in growth markets. They're really heavy in advertising in the UK and Europe. There's a lot of digital remarketing they do in the US.