3 ms·

You may think the ads dont work on people like you, but often data shows otherwise.

by deepsun 5mo ago

Paracompact 5mo ago
People say this all the time, but I would like to see the data. And I mean specifically regarding the claim, "no one is immune to consumerist advertising," not "consumerist advertising is effective."
- noitpmeder 5mo ago
  It's probably more "enough people are affected by consumerist advertising that it's effective"
nradov 5mo ago
The data appears to be wrong. I buy a lot of stuff and services, but very little of it is even advertised. As Jeff Bezos says, "when the data and the anecdotes disagree, the anecdotes are usually right." https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazon https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazo...
canpan 5mo ago
I am sure ads can work on me, and the HN crowd, if I was targeted. But there are much easier targets that generate more income. So companies spend more on gambling etc ads, where they can make more money.
- quectophoton 5mo ago
  > I am sure ads can work on me, and the HN crowd, if I was targeted. EU-based cloud, 100% sovereignty, AGPL code, colocation services included. Prepaid balance and SEPA direct debit supported. [Read more]
hagbard_c 5mo ago
Oh, ads work alright on people like me. People like me who despise ads. People like me who go out of their way to avoid ads. People like me who, when confronted with ads which somehow manage to make it to our ears for a few seconds before we manage to skip them or rip off the headphones - the only ads which I'm still confronted with are "dynamic ad insertion" specimens in netcasts, often at DOUBLE THE VOLUME - will remember the brand or company and actively avoid giving them our business. Yes, ads work, maybe not in the way the advertiser thinks but they work alright.
Jtarii 5mo ago
I can confidently guarantee that the traditional TV advertisement has no effect on me. Astroturfing definately has an effect on everyone though.
- NiloCK 5mo ago
  You've never learned about a service or product from a TV ad?
  - Jtarii 5mo ago
    Maybe 20 years ago? I don't watch TV and have used an adblocker for the past 15 years. There is almost no way advertisers can even reach me. I also don't buy things very often.
- quectophoton 5mo ago
  I don't know, if I didn't know Mullvad or GrapheneOS, and saw ad on TV, I'd probably check it out. Or an ad about an ISP with IPv6 support, at the very least it would make me check if my current ISP finally added support, and consider options otherwise. Or one about some new colocation service that happens to open near my location, you bet I'd check out their website and maybe even pay them a visit. (I don't watch TV, but my point stands.)

You may think the ads dont work on people like you, but often data shows otherwise.

by deepsun 5mo ago

You may think the ads dont work on people like you, but often data shows otherwise.

People say this all the time, but I would like to see the data. And I mean specifically regarding the claim, "no one is immune to consumerist advertising," not "consumerist advertising is effective."

noitpmeder 5mo ago
It's probably more "enough people are affected by consumerist advertising that it's effective"

nradov 5mo ago

The data appears to be wrong. I buy a lot of stuff and services, but very little of it is even advertised. As Jeff Bezos says, "when the data and the anecdotes disagree, the anecdotes are usually right." https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazon https://lexfridman.com/jeff-bezos-transcript/#chapter6_amazo...

canpan 5mo ago

I am sure ads can work on me, and the HN crowd, if I was targeted. But there are much easier targets that generate more income. So companies spend more on gambling etc ads, where they can make more money.

quectophoton 5mo ago
> I am sure ads can work on me, and the HN crowd, if I was targeted. EU-based cloud, 100% sovereignty, AGPL code, colocation services included. Prepaid balance and SEPA direct debit supported. [Read more]

hagbard_c 5mo ago

Oh, ads work alright on people like me. People like me who despise ads. People like me who go out of their way to avoid ads. People like me who, when confronted with ads which somehow manage to make it to our ears for a few seconds before we manage to skip them or rip off the headphones - the only ads which I'm still confronted with are "dynamic ad insertion" specimens in netcasts, often at DOUBLE THE VOLUME - will remember the brand or company and actively avoid giving them our business. Yes, ads work, maybe not in the way the advertiser thinks but they work alright.

Jtarii 5mo ago

I can confidently guarantee that the traditional TV advertisement has no effect on me. Astroturfing definately has an effect on everyone though.

NiloCK 5mo ago
You've never learned about a service or product from a TV ad?
- Jtarii 5mo ago
  Maybe 20 years ago? I don't watch TV and have used an adblocker for the past 15 years. There is almost no way advertisers can even reach me. I also don't buy things very often.
quectophoton 5mo ago
I don't know, if I didn't know Mullvad or GrapheneOS, and saw ad on TV, I'd probably check it out. Or an ad about an ISP with IPv6 support, at the very least it would make me check if my current ISP finally added support, and consider options otherwise. Or one about some new colocation service that happens to open near my location, you bet I'd check out their website and maybe even pay them a visit. (I don't watch TV, but my point stands.)