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You target various audiences separately with your PR. Techcrunch, while terrible for acquiring users in most categories, is great - probably a must - for raisin
by sriramk 14y ago
You target various audiences separately with your PR. Techcrunch, while terrible for acquiring users in most categories, is great - probably a must - for raising funding and hiring.
- mvkel 14y agoGive me a break. If a VC is going to invest in a company based on whether or not it was written about in TC, they are pretty terrible investors. The only thing it could _potentially_ help is valuation, but any good investor would negotiate that perk away anyway.
- sriramk 14y agoSocial proof can influence funding. And TC is one avenue to get social proof.
- flavio87 14y agoI agree that they would be bad investors if that was their only criteria. But most investors (and in fact most consumers) are heavily influenced by social proof. Have you ever bought a certain article over another one on Amazon because it had great reviews? What a feature by TC is saying, this startup is interesting enough that TC wrote about them. It is a sort of a filter, much like YC is one. Being written about on TechCrunch can also help create a sense of urgency with the investors you are already talking to, because now there is potentially more people interested.
- mvkel 14y agoSocial proof matters if you don't have paying customers and are trying to scale your user base to the moon. When it comes to raising as a B2B, the social proof that matters is paying customers.