On the other hand: how flexible is the demand? A hospital isn't going to shut down because their MRI's new helium load is getting more expensive - they'll pay

On the other hand: how flexible is the demand? A hospital isn't going to shut down because their MRI's new helium load is getting more expensive - they'll pay a fortune for it. For a lot of other applications there are no suitable alternatives either. The real question then becomes: what's going to happen when there's a 1000x price increase?