> Who's falling behind? What does falling behind even mean if the OP doesn't care about numbers and really doesn't want to play the social media game? I think

> Who's falling behind? What does falling behind even mean if the OP doesn't care about numbers and really doesn't want to play the social media game? I think that's rather the point. The author feels that they are "falling behind" by the measure of the high energy social media creators, because they're not following the Ten Things You Must Know Before You Post (Number 7 Will Shock You!).