2 ms·

They need to go OEM.

• nhubbard 8mo ago
  They did it in the 1990s and it failed so hard that it almost took down the company.
  • amelius 8mo ago
    Why can others do it?
    • dhosek 8mo ago
      Who has successfully managed this kind of transition? The obvious case is IBM which is now essentially a consulting company and doesn’t sell PCs anymore.
    • nielsbot 8mo ago
      Apple's entire success story is their vertical integration. They can't do that and OEM. As for the PC makers: they don't innovate. Microsoft doesn't care who sells PCs, Intel doesn't care who sells PCs. Every PC maker is essentially an assembly company. If you appreciate Apple's innovation in the laptop space over the past x years, then you don't want Apple to be an OEM.