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Apple Sells Three Million iPads in Three Days
- toksaitov 14y agoAt first I thought it’s a pointless device for me, but after several hours with it I think it’s one of the greatest casual gaming devices on the market. The screen of iPod and iPhone is too small and ‘the new or whatever’ iPad is too large by itself. This holiday season it’s a much better choice as a present for kids than iPod touch.
- metatronscube 14y agoI got my ipad mini on an impulse buy (actually was after I went to Apple's website to see the apology thing) and looking over the design and spec's and went to my local Tesco's to pick one up. Its a really impressive device, way lighter feeling than my busted Nexus 7 and with a nicer balanced screen. Its really tough feeling as well. Not to mention fast, its just snappier feeling and im getting 12+ hours battery from it as well. Great all round device.
- czr80 14y ago> (actually was after I went to Apple's website to see the apology thing) This is a fascinating example of "no such thing as bad publicity" :-)
- ZanderEarth32 14y agoIt's interesting how all of a sudden with the option of having a smaller iPad, the "old" iPad has become much to large for a lot of people but when the smaller device was just a rumor a lot of people didn't feel they could fit it in their life. Fascinating how just a few hours with the device are changing people's preferences on the entire tablet market.
- rimantas 14y agoWell, recall the reaction to the first iPad itself: many felt there is no need for the big one either.
- ZanderEarth32 14y agoVery true. Most people don't seem to be able to visualize how a tablet, or possibly any piece of technology, will fit into their lives until they have one and use it. I would guess that showing how these tablets, or any piece of new technology, fits into the prospective users lives should be a goal of advertising campaigns, but that doesn't always seem to be the case especially in the case of the Surface. The commercials I've seen have not demonstrated how a Surface fits into my life at all, unless I dance a lot. But to be fair, a lot of iPad ads don't do it either.
- ZeroGravitas 14y agoEvery year the old version of Apple products become surprisingly worse in the space of a few hours as the new products get released and flaws that the community couldn't previously acknowledge become validated, and even accentuated in light of the new version.
- ZanderEarth32 14y agoI guess I've been lucky to not get roped into that thinking. I'm still happy using my refurbished first gen iPad and a mid 2009 Macbook Pro. But I will admit that I think I might grab an iPad mini when a retina display gets added in.
- arrrg 14y agoApple moves at a steady and surprisingly predictable pace (at least once they have introduced a new product). They have a small lineup and they often replace products instead of continuing to sell both products. They take good care of making sure that they never have too many or too similar products. For me those are great virtues. Those are things that make Apple a great company that understands me. Those are also things that make some people claim that Apple is running some sort of scheme to always get you to buy the newest stuff. I think that’s a bullshitty strawman.
- bitsoda 14y agoThis is what I found as well. At first I regretted my purchase as I was trying to use it to replace my laptop. Then I played one of my favorite iOS games -- Eliss -- in 2x mode. I've never experienced the level of interaction while playing a game as I did at that moment. There is no reason, save for pocketability, that any kid would pass up an iPad mini.
- tamping 14y agoAnd this is only the wifi models of the iPad mini - the 4G ones are coming in a few weeks. Impressive.
- donniezazen 14y agoWow! Where does all these customers come from? It seems a lot of consumers buy these products just because they have to have latest Apple gadgets.
- tjogin 14y agoNo evidence points in that direction. It'd be possible if Apple had only a small amount of loyal customers (like in the nineties), but obviously they do not.
- freehunter 14y agoYou're saying there's no evidence that the mass market would buy things they might not need just because marketing tells them they should? There are a lot of people who buy the latest clothing fashions or buy a new car every year/two years when the newest model comes out, a lot more than a "small amount of loyal customers". How many people bought netbooks only to find out they had no real use for one? Now tell me that people wouldn't do the same thing for a product they actually do find genuinely useful. Find where that intersects with the people who have a need for the new features of the latest iPad and you'll find the number of people who are buying the newest version of the hot device simply because they want the newest version.
- rimantas 14y agoThere was a story on front page how Android tablets are winning market from Apple. I guess that is too a product of marketing?
- freehunter 14y agoThe inference I get from your comment is that you feel I was arguing that people don't have a need for tablets. This isn't true, I specifically stated otherwise. What I was addressing is the notion that it's not possible for a large part of the market to do year-over-year (or 6 month) upgrades to the iPad they already own.
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- ditoa 14y agoIt is amazing how well Apple has done in growing so massively during a world wide economic downturn/depression.
- rayiner 14y agoThe worldwide downturn/depression hasn't affected people uniformly. The upper class in China/India/Brazil has kept going, and the upper quantile in the developed countries has largely recovered already.
- purephase 14y agoI think a case could be made that the near-constant consumer demand around Apple products is contributing to the increase of consumer debt which, in turn, is one of the largest contributors to the "depression". I'm not saying they're the only ones to blame here, all consumer electronic companies are doing the same thing, but they're certainly the largest player. Forced obsolescence around devices that are largely unchanged from one version to the next is not new, but the pace is insane. People are bored days after purchase. We're sitting on a mountain of tulips. Exploitive, environment damaging tulips.
- Osmium 14y ago> I think a case could be made that the near-constant consumer demand around Apple products is contributing to the increase of consumer debt which, in turn, is one of the largest contributors to the "depression". There's a big difference between consumer debt (often held locally) and national debt (held overseas). I'm not sure consumer debt is as big an issue as you think.
- purephase 14y agoIt absolutely is. Increased borrowing to finance consumer spending is largely responsible for the 2007 crash. Sure, the banks made terrible loans and tried to double-down on them, but borrowers are just as responsible. How many people are using straight-up cash to purchase these devices? They're likely putting them on credit and that credit burden is hardly isolated. In real terms it means that they cannot afford that one extra mortgage/student loan payment, or invest in retirement/savings or kids education. Arbitrary low interest rates create false security. We are not out of the woods and unless we start to reverse these trends, we're set for another crash.
- adjwilli 14y agoDoes that number include pre-orders? Because really it would be 10 days since preorders began, not just three.
- talmand 14y agoI would assume it includes the pre-orders, because if it did not then I would guess we would see a headline more like: 3 million iPad Minis in three days PLUS another two million (or whatever) in pre-orders! Regardless, that's an impressive number for a device that already had well established competition and Steve Jobs claiming nobody wanted it. EDIT: oh wait, that's 4th gen and iPad Minis combined? I thought it was for just the mini. Are there numbers out there about how the mini sold? I don't see it broken down in the press release unless I totally missed it. I think it's a bit unfair to say that the latest iPad and the mini doubled the number sold of the previous iPad since that's comparing the totals of two products against one. Still, impressive numbers.
- __chrismc 14y agoIf it's anything like the iPhone 5, it'll be the total number delivered into a customer's hands - which will include some pre-orders but not necessarily all of them.
- jonknee 14y agoYes, since they bill at shipment. And it includes iPad 2 sales as well.
- jusben1369 14y agoCouple of quick questions: a) Interesting they're not breaking it out between the two given substantially different models and price points? b) The two questions about the Mini are i) does it cannabalize the higher margin "normal" iPad sales and ii) does it slow down Nexus/Fire Android tablets? If it does i) and not ii) then it's arguably a failure. If it does ii) and not i) it's a wild success. Without a break out here between the two models it's really hard to know how to judge these numbers. I most interested in day 30 - 100 when the initial buzz wears off.
- kaizendc 14y agoIt could still be a huge success while satisfying both of the options you outlined. It would really just depend on the extent of the cannibalization.
- jpxxx 14y agoThe message they're sending with this press release is "all of our iPads are brand new and popular, so you can't pick the stinky old ~wrong one~ this Christmas". Furthermore, average selling prices for iPads have already been sinking. Apple's just giving customers another $200 cheaper option to capture that demand. And as long as they can stay the default no-brainer choice in customer's minds, they'll be fine.
- malay 14y agoEven using current run rate sales of the Nexus tablet, they would only be selling 3M a quarter. Apple sold 3M tablets in a weekend. If only 20% of the reported sales were for the iPad Mini, it is doubtful Apple will be outsold in the holiday quarter (even with giving competitors the extra month), especially considering its distribution reach. However, we'll never know, since neither Google nor Amazon release sales figures (Asus reported the Nexus number).
- smackfu 14y agoOTOH, I think everyone agrees that Apple is manufacturing constrained on these things. How long did it take to manufacture those 3M iPad minis? If it takes a month to make what sells in 3 days...
- simonh 14y agoWhen Apple's share price took a hit on the announcement of iPad Mini pricing, apparently it was because the analysts though the price was too high. Note - not because Apple's margins were going to be lower on the iPad Mini (which they are), but because they weren't cutting their margins by enough! Given the Apple will sell these things as fast as they can make them, Wall Street was effectively upset that Apple would be making too much money. This from a company who's whole strategy is about being the upmarket, high margin option. They're so obviously leaving a price umbrella so that next year they can price-drop the current version when the next iPad Mini comes out and still make money hand over fist, while also leaving the opposition nowhere to go price wise. They release a blockbuster refresh of their main products and gear up to make more money than ever before and their stock price dives 12%. Unbelievable.
- ajross 14y agoNo, the fear was that long term the sales of the mini would cannibalize sales of the higher-margin iPad and reduce net margins in a market that is approaching saturation and seeing increasing competition. Obviously that effect isn't going to be apparent in launch-day numbers like this (basically, you'd need to wait to see if the mini owners buy another iPad for that). But you can believe that "Wall Street was effectively upset that Apple would be making too much money" if it makes you feel better. I'm sure those fund managers stay up late at night worrying about beating their targets...
- Osmium 14y ago>approaching saturation Do you have a source for this? It seems to me that the whole tablet market is cannibalising conventional computer sales, in which case there's a hell of a lot of growth left.
- gregholmberg 14y agoThere are clearly lots of people who are done with a working device the moment it gets slight cosmetic damage, or when the newer flavor of the device appears on the market. It seems strange to me, but it looks like 'personal mobile computers' have a requirement for "device freshness" that is much closer to the shelf life of sliced bread than it is to that of a comparably-priced television. If this is at all the case, Apple would seem to be headed for $4,000 per share.
- ocean12 14y agoI think this goes to show that the tablet market that Apple is playing is both different and not as price sensitive as the one Google, Amazon, etc are playing in. After January 1st, there will (probably) be sub-$300 "good as new" iPad minis available as refurbished devices in the Apple Store too...
- yakshay 14y agoApple sales are high due to international availability, and thats no ordinary feat. It would interesting to see US only numbers. I liked the old Apple, which out-sold the competition just on their product and product differentiation.
- benliong1 14y agoApple's playing in a market that is much more competitive than the PC / MP3 player market though, with competitors working on vastly different business model and undercutting on product whenever they can ... I for one am glad that Apple is so much more international than Google and Amazon, because I live outside of US.
- m0skit0 14y agoI've lost faith in humankind. I can die with peace at least.
- victorantos 14y agothere are 4.5 mln android devices sold every 3 days
- 35636 14y agoA dozen versions, sold by dozens of manufacturers. Android is so fragmented it's hard to actually consider it a single thing. It's like saying "4.5 million computers are sold every 3 days". The iPad is one thing, made by one company, that comes in two sizes.
- josteink 14y agoWith different resolutions, different storage capabilities, different memorysizes and computational capacity. Some with mobile broadband, some without. Which may be used with or without accessories such as a keyboard or stylus. One thing indeed.
- shinratdr 14y agoWhy would a developer have to account for varying storage, mobile broadband, or Bluetooth accessories like a keyboard or stylus? As for resolutions or RAM, I think we can all agree 2 is simpler than all.
- guywithabike 14y agoLegitimate question: Aside from the obvious culprits (Android phones, tablets, Nooks, and Kindle Fires), what other devices are considered "Android" devices?
- ChuckMcM 14y agoFunny how poorly that page renders on an iPad :-) Wish they would break out 4th gen sales. I agree with many folks that first weekend bookings of a trendy device make for good press and poor investment research. The jan-mar quarter is a better place to try to divine how effective there strategy is wrt to the tablet market.
- ChuckMcM 14y agoFunny how poorly that page renders on an iPad :-) Wish they would break out 4th gen sales. I agree with many folks that first weekend bookings of a trendy device make for good press and poor investment research. The jan-mar quarter is a better place to try to divine how effective there strategy is wrt to the tablet market.
- newman314 14y agoI personally think it's interesting that what would otherwise be a STUNNING sales feat (for just about any other company) is greeted as merely okay or downturnish. IMO, it would be hard for me to think of any company that would not consider this a successful launch. Sure there's talk of cannibalizing of larger iPad sales but for me the larger iPad was not that interesting due to having to carry a laptop AND a tablet is painfully heavy (it adds up). I was debating waiting for a Mini with a Retina display but decided early Friday morning to just pick one up. This is my first ever iOS device and in the days since last Friday, it's been fun to use, is the right form factor for my use cases and frankly, I'm happy with my decision. YMMV. Now, my next most pressing problem is to find a case for it... Suggestions anyone?