4 ms·
Why is arstechnica.com still running dev story advertorials for a game that...
... launched 4 years ago?
(The Callisto Protocol).
Serious question. Did the advertiser prepay for a zillion impressions, or what?
- Furozq 8mo agoThat's almost certainly a prepaid impression deal that never got fully delivered. game flopped commercially so the traffic never burned through the contract. cheaper for ars to just keep running it than to renegotiate
- ex-aws-dude 8mo agoWould it be click through rather than impression? I don't see how impressions would be hard to burn through I guess unless it were targeted too narrowly for the site's audience
- chrisjj 8mo ago> I don't see how impressions would be hard to burn through It would only take a drop in Ars traffic since the sale. Such as if traffic followed quality...
- chrisjj 8mo agoAnd cheap is the look, too. If Ars /is/ saving money by not reselling that space, I assume Ars is having a hard time selling its space.
- fckgw 8mo agoDo you have your adblocker on? The video is simply a small form of content that they can run video pre-roll ads on. There's like 3 or 4 total on the site, all many years old at this point. The only reason they exist is to fulfill a specific type of advertising method on the site. If you turn off your adblocker you'll see what I mean.