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'What are you talking about' aside: exactly. What is the Neo, if not an Air? What is the Air, then? What is the product segmentation? Once upon a time, there w

'What are you talking about' aside: exactly. What is the Neo, if not an Air? What is the Air, then? What is the product segmentation? Once upon a time, there was the white MacBook. Maybe this is trying to be the new plain MacBook?

nateb2022 8mo ago
> What is the product segmentation? RAM, CPU cores, GPU cores, for the most part.
- vintagedave 8mo ago
  Segmentation is about product fit. I think it’s amazing and an amazing price and I expect and hope it will be very successful. Yet I feel like this is where the Air used to be, but the Air has crept more towards Pro. I don’t dislike it! Just, confused how three models all fit together.
  - nateb2022 8mo ago
    My feel is the "feel" segmentation is like this: MacBook Neo: for students (some primary school, probably more geared to post-secondary) and people who want a lightweight (form factor, price, performance) laptop that still feels premium. MacBook Air: people who frequently move around, have an actual need performance but in a highly portable form factor. MacBook Pro: professionals who highly prefer performance over ergonomics, basically a portable PC, as they likely keep it plugged in more than not, and it spends more time on a desk than being used as a laptop. Basically the Pro is like a PC that also happens to have a screen and a keyboard and foldable, the Air is their laptop that intends to be a laptop, and the Neo is their Air on a budget.
    - vintagedave 8mo ago
      Yes, that makes a lot of sense. I can see this. I wish they'd had some name other than Neo ('new') because I think it won't age well. Even plain 'MacBook' might have been better. But, I get what you're saying re segmentation, I think you're right.
  - NetMageSCW 8mo ago
    The Neo is for when budget is primary. The Air is for when weight and size are primary. The Pro is for when the others aren’t enough.
throwaway270925 8mo ago
> Maybe this is trying to be the new plain MacBook? Well yes, obviously!

nateb2022 8mo ago

> What is the product segmentation? RAM, CPU cores, GPU cores, for the most part.

vintagedave 8mo ago
Segmentation is about product fit. I think it’s amazing and an amazing price and I expect and hope it will be very successful. Yet I feel like this is where the Air used to be, but the Air has crept more towards Pro. I don’t dislike it! Just, confused how three models all fit together.
- nateb2022 8mo ago
  My feel is the "feel" segmentation is like this: MacBook Neo: for students (some primary school, probably more geared to post-secondary) and people who want a lightweight (form factor, price, performance) laptop that still feels premium. MacBook Air: people who frequently move around, have an actual need performance but in a highly portable form factor. MacBook Pro: professionals who highly prefer performance over ergonomics, basically a portable PC, as they likely keep it plugged in more than not, and it spends more time on a desk than being used as a laptop. Basically the Pro is like a PC that also happens to have a screen and a keyboard and foldable, the Air is their laptop that intends to be a laptop, and the Neo is their Air on a budget.
  - vintagedave 8mo ago
    Yes, that makes a lot of sense. I can see this. I wish they'd had some name other than Neo ('new') because I think it won't age well. Even plain 'MacBook' might have been better. But, I get what you're saying re segmentation, I think you're right.
- NetMageSCW 8mo ago
  The Neo is for when budget is primary. The Air is for when weight and size are primary. The Pro is for when the others aren’t enough.

throwaway270925 8mo ago

> Maybe this is trying to be the new plain MacBook? Well yes, obviously!