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The word "value" appears four times in that press release. I sense a theme in the marketing this week.
by joezydeco 8mo ago
The word "value" appears four times in that press release. I sense a theme in the marketing this week.
- 2OEH8eoCRo0 8mo agoIf they wanted to provide value they'd add MacOS to their tablets.
- geerlingguy 8mo agoYeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.
- tonyedgecombe 8mo agoI hope they never do that. It would compromise macOS too much.
- ta9000 8mo agoIt’s been 16 years. Move on already.
- dylan604 8mo agoAt least they are not using "affordability"
- harperlee 8mo agoAlso "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.
- jajuuka 8mo agoBetween the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.
- zamadatix 8mo agoThe next day and the cheapest thing seems to be $1k (base M5 MacBook Air) sitting alongside new MacBook Pro variants and Studio Display XDR :D. I hope the budget MacBook appears this week nonetheless.