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If it were only about costs, German car manufacturers would have been out of business since the 80s.
by baxtr 8mo ago
If it were only about costs, German car manufacturers would have been out of business since the 80s.
- amelius 8mo agoFor the greater majority of people, cost has always been the main factor. You can be a luxury brand, but that doesn't scale.
- baxtr 8mo agoSo have not heard of Volkswagen?
- notahacker 8mo agoScales well enough for being a manufacturer with robust sales (let's ignore the daft share price a moment), and Tesla were ideally placed to capitalise on being the brand name in EVs until Elon decided to torch the brand equity, particularly with the demographics most likely to buy brand new EVs...