6 ms·

Funny how a single superbowl ad from Ring themselves was able to do in one weekend what a thousand and one anti Ring bloggers were unable to do for the past 10

by asdff 9mo ago

Funny how a single superbowl ad from Ring themselves was able to do in one weekend what a thousand and one anti Ring bloggers were unable to do for the past 10 years straight. This commercial and the response will probably be studied in marketing classes.

pjmlp 9mo ago
It is very simple, most regular people don't read random blogs, however they do watch Superbowl. This is to be studied by geeks, how to approach non-technical audiences.
- avhception 9mo ago
  By buying a superbowl ad?
  - pjmlp 9mo ago
    By packing in a message that is understandble by non techies.
    - whilenot-dev 9mo ago
      Agree with GP, the message by techies wasn't opaque, the choice of message broker just had a different reach.
    - dns_snek 9mo ago
      It won't matter because they don't care. The masses don't concern themselves with theoretical threats even when they understand them on an intellectual level, they buy the emotional argument no matter how weak it is on technical merit. To convince them otherwise, you need to offer a more compelling emotional argument, but politicians and lobbyist already tell them that they're going to get raped and killed in the street unless they support their agenda. So what do you do? How do you come up with an emotional argument that's more compelling than that?
  - ThrowawayTestr 9mo ago
    What should we crowdfund for next year?
- mihaaly 9mo ago
  Getting wildly and widely popular in the generic population? That's what the self proclaimed influencers try to do as well, right?
  - pjmlp 9mo ago
    Well, you will get more people understanding the message if it comes into a YouTube short or TikTok than such blogs.
- dev_l1x_be 9mo ago
  Classic blind sighted tech view is that p50 people behave as p99 people.
- flyinghamster 9mo ago
  Here we have a problem: Hollywood tropes. Shows like The Big Bang Theory aka "Blackface for Nerds" make it nearly impossible to even talk to normals without sounding like Sheldon F. Cooper.
  - bee_rider 9mo ago
    Step 1: don’t call them “normals”
  - 0ckpuppet 9mo ago
    so does this mean that IT cosplay exists?
herbst 9mo ago
What happened?
- Zealotux 9mo ago
  The ad https://youtu.be/OheUzrXsKrY?si=oHH1hBRIYjNNgPZT https://youtu.be/OheUzrXsKrY?si=oHH1hBRIYjNNgPZT
  - herbst 9mo ago
    Thanks. This is actually kinda cute. After all the shit Amazon and the company did I am surprised this should be the thing that gets people worried
    - asdff 9mo ago
      If it wasn't for the ICE situation there probably wouldn't even be any backlash. It is getting people to finally open their eyes a little bit and see how this post patriot act world we've built for ourselves actually operates.
      - Atreiden 9mo ago
        The revolution will not be televised But it's seeming like the trigger for it will be
    - wiseowise 9mo ago
      Oooh, heckin’ doggos, so cute!!!1
      - herbst 9mo ago
        Should have used a brownish "missing kid" to make it even more transparent
    - gus_massa 9mo ago
      The add is super cute, except for 1 second https://www.youtube.com/watch?v=OheUzrXsKrY&t=15s https://www.youtube.com/watch?v=OheUzrXsKrY&t=15s (probably from 14.5 to 15.5, the one home part is fine for me, but the neighborhood is scary). That second is out of an evil sci-fi film.
netdur 9mo ago
Now you know why Superbowl ads cost millions and bloggers are just bloggers
roysting 9mo ago
Am I missing something? I thought it was not the ad itself, but rather the combination with the reporting on that Guthrie abduction, which claimed that although there was no subscription to the recording service, the video data was still recovered, i.e., recorded and sent to Google servers. Regardless of how you see it, although the ad was a kind of manipulative reframing of surveillance infrastructure by using pets as means of psychological manipulation, the Super Bowl ad seems to have just been an unfortunate (or fortunately) timed ad that caused people to glimpse through the cracks in the control matrix being constructed around them. I don’t think it will really make a difference though. It’s like wildebeest watching their compatriot snatched underwater by a crocodile, to only momentarily pause before venturing right into the same river.
- nilleo 9mo ago
  I think the Guthrie case had Nest cameras, thus the Google servers.
- willis936 9mo ago
  This kind of story has been in the news cycle every few weeks for years. The ad is what's new.
- SwtCyber 9mo ago
  The bigger issue is whether users feel they have clear, informed control over what's collected and who can access it
- stevage 9mo ago
  That's a great analogy.
- jamestest2e4p6x 9mo ago
  The internet found out you can point a camera outside.
- MiddleEndian 9mo ago
  Anecdotally, my physical therapist (far more connected to the cultural zeitgeist than I am) brought up the ad yesterday and talked about how creepy it was.
sjducb 9mo ago
What did the ad say? I didn’t watch the Superbowl.
- serial_dev 9mo ago
  There was an ad, how the Ring cameras can organize a "search party" for your "puppies", basically turning the whole neighborhood into a surveillance operation. Even though they wrapped the whole big brother feature into "sad little girl lost their cute puppy", it was too obvious. Ad: https://www.youtube.com/watch?v=OheUzrXsKrY https://www.youtube.com/watch?v=OheUzrXsKrY With that said, I'm not sure it will have any long term effect on them... sure some people return their stuff, make a post about it, but it's like (insert people with certain political affiliation) cancelling (insert big brand) by burning their stuff. It makes a splash in social, but I'm not sure it really significantly changes user behavior.
  - ToucanLoucan 9mo ago
    And, you know, if it was actually mobilized to find lost puppies, I'd be all for that shit. But that's not what it's for. It's for helping cops find poor people, or ICE find Mexicans, or whatever bullshit is making the headlines in 4 weeks. FWIW, I don't like being a tech downer/skeptic, but every fucking thing is like this now. Every social media is being turned into surveillance. Every cloud-based application, no matter how useful, is bending over so the state can shove it's hand up it's ass and turn it into yet another way for the Christofascists to shove their bullshit into my life. I'm fucking tired, y'all. I'm tired of finding something cool and interesting, and then needing to audit the entire backend to see if my friends and I are endangering ourselves by engaging with it. I'm tired of seeing something fucking useful, a goddamn video doorbell, and being like "oh that's pretty fucking nice!" and then having to box it up years on because the company that built it is going to turn my porch into a node in the nationwide Good Citizen network. And it's asymmetric because they seemingly NEVER get tired. There's just a whole like 1/3 of the population out there that seemingly never even sleeps, they're just constantly trying to figure out how to make my life just slightly fucking worse, either for profit or to advance their weird evangelical agenda. I'm so, so, profoundly sick of these freaks. Edit: And please just SPARE ME the both sides horseshit. Yeah both sides have problems, but one side is fucking dragging us back to 16th century social politics, and THEY'RE the ones I'm sick more of.
DrScientist 9mo ago
That one image of all the camera's apparently remotely controlled to scan the entire neighbourhood is something it's difficult to unsee. The implication is obvious, the feel is inhuman. The power of a few seconds of video is why TikTok had to be brought under control ( and sadly not just because of worrying about what others might do, but to specifically censor and promote specific messages ). The issue really isn't about whether your neighbourhood has camera's, the question is who is in control.
- pbhjpbhj 9mo ago
  >The power of a few seconds of video is why TikTok had to be brought under control Didn't USA's current regime take over TikTok in order to use it for propaganda? Twitter-X was used so successfully that they're expanding their psyops.
  - DrScientist 9mo ago
    All done in plain sight - because the people doing it are the good guys right? https://www.youtube.com/shorts/3tdrO8bA7rs https://www.youtube.com/shorts/3tdrO8bA7rs
    - malfist 9mo ago
      You can trust billionaires, they always have your best interest in heart. After all, they're so wealthy they don't have to exploit you, unlike those grubby mom and pop operations that are desperate.
  - ericmay 9mo ago
    Well we took it from a communist, anti-American regime executing their psyop and made it our own. Either way just stop using it and nobody gets to psyop you. It’s very straightforward.
    - pbhjpbhj 9mo ago
      I can't stop the influence of it on my life by not using it. Perhaps it's not as straightforward as it seems to you. China didn't seem to be doing much with it, as far as the West goes. Not sure if they were using it against their citizens though? Much safer to have it Chinese controlled for me, it seems. You suggesting that China was "anti American" sounds crazy to me. They were surely your biggest trading partner? Like, I hate all those guys so much that we're going to make everything they want at whatever price they want to pay ...? In the past it might have been possible to argue they were anti-American in their politics; like opposing democracy, or rounding up nationals, ... but USA does as badly (worse?) on those things. What it looks like is China was 'winning' the trade balance and USA's billionaires decided to take a break from raping teenagers to throw all the citizens on the fire to try and leverage their position to bring in fascism as a means to enriching themselves even further. Go USA, eh.
TuringNYC 9mo ago
The parody video was funny https://www.youtube.com/watch?v=ROFblZ_-9q4&t=1s https://www.youtube.com/watch?v=ROFblZ_-9q4&t=1s https://www.reddit.com/r/videos/comments/1r267k5/wyze_just_made_a_parody_commercial_mocking/ https://www.reddit.com/r/videos/comments/1r267k5/wyze_just_m...
deleted 9mo ago
[deleted]
dathinab 9mo ago
sadly where I live (not the US) most people using ring are the kind of older people which through non stop propaganda about how "dangerous it is" don't have any mind left to consider iff maybe that camera is as dangerous just in a different way now that also brings us to the good news, which is a lot of people really don't like any form of internet connected cameras and the culture related to surveillance to it is very different here.
DangitBobby 9mo ago
I think most people were unaware or only very vaguely aware that your Ring camera would do anything but show you who's at the door.
xnx 9mo ago
I hope whoever inside Ring warned about this ad gets a fat "I told you so" bonus.
mlrtime 9mo ago
I didn't see the ad until your comment, then led me to this https://www.youtube.com/watch?v=ROFblZ_-9q4 https://www.youtube.com/watch?v=ROFblZ_-9q4 It's another ad of course but a pretty funny response and sums up the issue nicely.

by asdff 9mo ago

pjmlp 9mo ago

It is very simple, most regular people don't read random blogs, however they do watch Superbowl. This is to be studied by geeks, how to approach non-technical audiences.

avhception 9mo ago
By buying a superbowl ad?
- pjmlp 9mo ago
  By packing in a message that is understandble by non techies.
  - whilenot-dev 9mo ago
    Agree with GP, the message by techies wasn't opaque, the choice of message broker just had a different reach.
  - dns_snek 9mo ago
    It won't matter because they don't care. The masses don't concern themselves with theoretical threats even when they understand them on an intellectual level, they buy the emotional argument no matter how weak it is on technical merit. To convince them otherwise, you need to offer a more compelling emotional argument, but politicians and lobbyist already tell them that they're going to get raped and killed in the street unless they support their agenda. So what do you do? How do you come up with an emotional argument that's more compelling than that?
- ThrowawayTestr 9mo ago
  What should we crowdfund for next year?
mihaaly 9mo ago
Getting wildly and widely popular in the generic population? That's what the self proclaimed influencers try to do as well, right?
- pjmlp 9mo ago
  Well, you will get more people understanding the message if it comes into a YouTube short or TikTok than such blogs.
dev_l1x_be 9mo ago
Classic blind sighted tech view is that p50 people behave as p99 people.
flyinghamster 9mo ago
Here we have a problem: Hollywood tropes. Shows like The Big Bang Theory aka "Blackface for Nerds" make it nearly impossible to even talk to normals without sounding like Sheldon F. Cooper.
- bee_rider 9mo ago
  Step 1: don’t call them “normals”
- 0ckpuppet 9mo ago
  so does this mean that IT cosplay exists?

herbst 9mo ago

What happened?

Zealotux 9mo ago
The ad https://youtu.be/OheUzrXsKrY?si=oHH1hBRIYjNNgPZT https://youtu.be/OheUzrXsKrY?si=oHH1hBRIYjNNgPZT
- herbst 9mo ago
  Thanks. This is actually kinda cute. After all the shit Amazon and the company did I am surprised this should be the thing that gets people worried
  - asdff 9mo ago
    If it wasn't for the ICE situation there probably wouldn't even be any backlash. It is getting people to finally open their eyes a little bit and see how this post patriot act world we've built for ourselves actually operates.
    - Atreiden 9mo ago
      The revolution will not be televised But it's seeming like the trigger for it will be
  - wiseowise 9mo ago
    Oooh, heckin’ doggos, so cute!!!1
    - herbst 9mo ago
      Should have used a brownish "missing kid" to make it even more transparent
  - gus_massa 9mo ago
    The add is super cute, except for 1 second https://www.youtube.com/watch?v=OheUzrXsKrY&t=15s https://www.youtube.com/watch?v=OheUzrXsKrY&t=15s (probably from 14.5 to 15.5, the one home part is fine for me, but the neighborhood is scary). That second is out of an evil sci-fi film.

netdur 9mo ago

Now you know why Superbowl ads cost millions and bloggers are just bloggers

roysting 9mo ago

Am I missing something? I thought it was not the ad itself, but rather the combination with the reporting on that Guthrie abduction, which claimed that although there was no subscription to the recording service, the video data was still recovered, i.e., recorded and sent to Google servers. Regardless of how you see it, although the ad was a kind of manipulative reframing of surveillance infrastructure by using pets as means of psychological manipulation, the Super Bowl ad seems to have just been an unfortunate (or fortunately) timed ad that caused people to glimpse through the cracks in the control matrix being constructed around them. I don’t think it will really make a difference though. It’s like wildebeest watching their compatriot snatched underwater by a crocodile, to only momentarily pause before venturing right into the same river.

nilleo 9mo ago
I think the Guthrie case had Nest cameras, thus the Google servers.
willis936 9mo ago
This kind of story has been in the news cycle every few weeks for years. The ad is what's new.
SwtCyber 9mo ago
The bigger issue is whether users feel they have clear, informed control over what's collected and who can access it
stevage 9mo ago
That's a great analogy.
jamestest2e4p6x 9mo ago
The internet found out you can point a camera outside.
MiddleEndian 9mo ago
Anecdotally, my physical therapist (far more connected to the cultural zeitgeist than I am) brought up the ad yesterday and talked about how creepy it was.

sjducb 9mo ago

What did the ad say? I didn’t watch the Superbowl.

serial_dev 9mo ago
There was an ad, how the Ring cameras can organize a "search party" for your "puppies", basically turning the whole neighborhood into a surveillance operation. Even though they wrapped the whole big brother feature into "sad little girl lost their cute puppy", it was too obvious. Ad: https://www.youtube.com/watch?v=OheUzrXsKrY https://www.youtube.com/watch?v=OheUzrXsKrY With that said, I'm not sure it will have any long term effect on them... sure some people return their stuff, make a post about it, but it's like (insert people with certain political affiliation) cancelling (insert big brand) by burning their stuff. It makes a splash in social, but I'm not sure it really significantly changes user behavior.
- ToucanLoucan 9mo ago
  And, you know, if it was actually mobilized to find lost puppies, I'd be all for that shit. But that's not what it's for. It's for helping cops find poor people, or ICE find Mexicans, or whatever bullshit is making the headlines in 4 weeks. FWIW, I don't like being a tech downer/skeptic, but every fucking thing is like this now. Every social media is being turned into surveillance. Every cloud-based application, no matter how useful, is bending over so the state can shove it's hand up it's ass and turn it into yet another way for the Christofascists to shove their bullshit into my life. I'm fucking tired, y'all. I'm tired of finding something cool and interesting, and then needing to audit the entire backend to see if my friends and I are endangering ourselves by engaging with it. I'm tired of seeing something fucking useful, a goddamn video doorbell, and being like "oh that's pretty fucking nice!" and then having to box it up years on because the company that built it is going to turn my porch into a node in the nationwide Good Citizen network. And it's asymmetric because they seemingly NEVER get tired. There's just a whole like 1/3 of the population out there that seemingly never even sleeps, they're just constantly trying to figure out how to make my life just slightly fucking worse, either for profit or to advance their weird evangelical agenda. I'm so, so, profoundly sick of these freaks. Edit: And please just SPARE ME the both sides horseshit. Yeah both sides have problems, but one side is fucking dragging us back to 16th century social politics, and THEY'RE the ones I'm sick more of.

DrScientist 9mo ago

That one image of all the camera's apparently remotely controlled to scan the entire neighbourhood is something it's difficult to unsee. The implication is obvious, the feel is inhuman. The power of a few seconds of video is why TikTok had to be brought under control ( and sadly not just because of worrying about what others might do, but to specifically censor and promote specific messages ). The issue really isn't about whether your neighbourhood has camera's, the question is who is in control.

pbhjpbhj 9mo ago
>The power of a few seconds of video is why TikTok had to be brought under control Didn't USA's current regime take over TikTok in order to use it for propaganda? Twitter-X was used so successfully that they're expanding their psyops.
- DrScientist 9mo ago
  All done in plain sight - because the people doing it are the good guys right? https://www.youtube.com/shorts/3tdrO8bA7rs https://www.youtube.com/shorts/3tdrO8bA7rs
  - malfist 9mo ago
    You can trust billionaires, they always have your best interest in heart. After all, they're so wealthy they don't have to exploit you, unlike those grubby mom and pop operations that are desperate.
- ericmay 9mo ago
  Well we took it from a communist, anti-American regime executing their psyop and made it our own. Either way just stop using it and nobody gets to psyop you. It’s very straightforward.
  - pbhjpbhj 9mo ago
    I can't stop the influence of it on my life by not using it. Perhaps it's not as straightforward as it seems to you. China didn't seem to be doing much with it, as far as the West goes. Not sure if they were using it against their citizens though? Much safer to have it Chinese controlled for me, it seems. You suggesting that China was "anti American" sounds crazy to me. They were surely your biggest trading partner? Like, I hate all those guys so much that we're going to make everything they want at whatever price they want to pay ...? In the past it might have been possible to argue they were anti-American in their politics; like opposing democracy, or rounding up nationals, ... but USA does as badly (worse?) on those things. What it looks like is China was 'winning' the trade balance and USA's billionaires decided to take a break from raping teenagers to throw all the citizens on the fire to try and leverage their position to bring in fascism as a means to enriching themselves even further. Go USA, eh.

TuringNYC 9mo ago

The parody video was funny https://www.youtube.com/watch?v=ROFblZ_-9q4&t=1s https://www.youtube.com/watch?v=ROFblZ_-9q4&t=1s https://www.reddit.com/r/videos/comments/1r267k5/wyze_just_made_a_parody_commercial_mocking/ https://www.reddit.com/r/videos/comments/1r267k5/wyze_just_m...

deleted 9mo ago

[deleted]

dathinab 9mo ago

sadly where I live (not the US) most people using ring are the kind of older people which through non stop propaganda about how "dangerous it is" don't have any mind left to consider iff maybe that camera is as dangerous just in a different way now that also brings us to the good news, which is a lot of people really don't like any form of internet connected cameras and the culture related to surveillance to it is very different here.

DangitBobby 9mo ago

I think most people were unaware or only very vaguely aware that your Ring camera would do anything but show you who's at the door.

xnx 9mo ago

I hope whoever inside Ring warned about this ad gets a fat "I told you so" bonus.

mlrtime 9mo ago

I didn't see the ad until your comment, then led me to this https://www.youtube.com/watch?v=ROFblZ_-9q4 https://www.youtube.com/watch?v=ROFblZ_-9q4 It's another ad of course but a pretty funny response and sums up the issue nicely.