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The only products that sell this in advertising actually provide those brand features. Essentially people pay money to increase their perceived status. Like, i
by cm2012 8mo ago
The only products that sell this in advertising actually provide those brand features. Essentially people pay money to increase their perceived status.
Like, if you sell a luxury handbag. When people buy it, they know 70% of the value comes from the advertising saying "this is a high value product" as a status signal. I think that's really dumb, but that's what people want.
It also existed a long time before ads itself did.
- Dylan16807 8mo agoSo you've never seen like, a beer ad that promises status and attractiveness?
- cm2012 8mo agoBeer/liquor is in the same category of status good. People pay a lot to show the brand.
- Dylan16807 8mo agoSome liquor brands are like that. 95% or more of beer ads that imply status are just lying to you.
- anonymars 8mo agoSimilarly, something must have been missing from the AXE body spray instructions
- tremon 8mo ago> they know 70% of the value comes from the advertising So, you are aware that advertising is in large part responsible for shaping what is perceived as high-value status signals in society. You're also aware that for certain products the only distinction between those and their alternatives is that specific high-value association. How come you started out from the position that advertising is "just showing off different aspects of the product" then?