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I agree. Also, old by still relevant post by pg "The Submarine" https://paulgraham.com/submarine.html https://paulgraham.com/submarine.html

• skicoachapp 9mo ago
  Good reference. “The Submarine” assumes visibility can come later. What I’m unsure about today is whether later still exists — or if coordinated amplification is now the price of entry.
  • gus_massa 9mo ago
    I think the idea is that you can pay to get press coverage, not to the journalist but to the PR agency. It doesn't matter if you have a finished product or vaporware.
    • skicoachapp 9mo ago
      That makes sense. It feels less like paying for coverage and more like paying for the machinery around it. Once that’s the case, it barely matters whether something is finished or not. What matters is whether there’s a budget and a push behind it. That’s the part I’m trying to wrap my head around.