It's this generation's "build vs buy." I imagine it will play out the same way, like a revolving door. Customers churn because they can "build it themselves," t

It's this generation's "build vs buy." I imagine it will play out the same way, like a revolving door. Customers churn because they can "build it themselves," then a year later when they're sick of maintaining a mess of code for some internal system instead of delivering value to their own customers, they come back. A blip.