That’s a good way to put it — distribution really does feel like a different craft. What I’m struggling with is that many products don’t have a “natural hangou

That’s a good way to put it — distribution really does feel like a different craft. What I’m struggling with is that many products don’t have a “natural hangout” early on. Curious whether people here found one channel worth committing to, or if it was more about stacking small signals over time.