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There are some sales where it is straightforward, you're talking to the person up front who is empowered to buy. Then there are those sales where, as you say,
by PaulHoule 10mo ago
There are some sales where it is straightforward, you're talking to the person up front who is empowered to buy.
Then there are those sales where, as you say, understanding politics is the most important thing.
There is no trick that makes that complex sale easy but it sure is helpful to recognize that this is normal and know what you're dealing with.
- Tanjim 10mo agoThanks for sharing your perspective! In these complex sales, do SDRs use tools like LinkedIn to map the organization chart and effectively pitch the right solutions to the right people? I'm trying to understand how important and big enough the problem is for SDRs.
- PaulHoule 10mo agoA lot of people who sales live in LinkedIn. Myself I would ask people gently about the organization with the caveat that different people will tell you different stories.