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60% of Legal Searches Now End Without a Click
- tcfhgj 9mo agoMaybe people should install AdNauseam to make up for the lost clicks? https://adnauseam.io/ https://adnauseam.io/
- ChrisMarshallNY 9mo agoI'm assuming that this applies everywhere, but this is a law-centered site, so that's their focus. I confess to "not clicking," myself. Also, I often use ChatGPT to answer questions I used to put to Teh Google.
- prawn 9mo agoI think that's a safe assumption. Even if I google instead of use ChatGPT, I'm often still taking the info AI surfaces above page links and running with that (assuming it's a low-risk thing the AI is likely to get right).
- analog31 9mo ago>>>> For law firms that built their entire client acquisition strategy on Google, this is an existential shift. Oops. I guess it's back to billboards along the freeways.
- mc32 9mo agoOr google maps search or back to YP or Yelp. And also they seem to continue using FM broadcast stations to carry their messages.
- atreeleaf 9mo agohaha, fwiw this is (surprisingly) still very effective. I imagine we will also start seeing ads on robotaxis soon once they figure out they have "unexplolited" eyeballs
- coffeebeqn 9mo agoNY cabs have had ads in the backseat on a monitor for years
- rkomorn 9mo agoMaybe they'll adjust routes to optimize driving by certain sponsored locations.
- prawn 9mo agoOne of my ideas 20 years ago was AdSense for cars. Random people get paid to put magnetic ads on their cars and earn based on how much and where they drive.
- collingreen 9mo agoThis was a good idea 20 years ago! There have been many of these since, including healthy revenues or minor acquisitions. You could have been part of it!
- weinzierl 9mo agoIt existed for Laptops 20 years ago (or a little less). You got sent stickers to put on your Laptop and had to send weekly pictures with you Laptop and people in it, then you got paid.
- lurk2 9mo agoYou mean on the outside of the taxi, or the inside? If you meant outside, semitrucks often advertise for companies that don’t actually own them. If you meant inside, some airlines already do this with ads that play on the entertainment system before the flight, a lot like how old movie theaters used to. Augmented reality adblockers can’t get here soon enough.
- dfajgljsldkjag 9mo agoCompanies doing SEO for lead generation have been ruining search results for years now. I've searched for basic car questions so many times and gotten low effort articles from some random dealership in Kentucky or Ohio [1]. No, Toyota of Louisville, I am not a lead and I don't want your opinion any more than I want the opinion of any of the other 9000 local car dealerships in the country. And this pattern applies to home maintenance[2], legal questions, etc. Screw those guys. We don't click because those guys have made it so there's nothing worth clicking on. 1. https://www.google.com/search?q=how+often+to+do+oil+change https://www.google.com/search?q=how+often+to+do+oil+change (this particular search has a few high quality results ranked at the top, but it illustrates what random dealerships from who knows where are doing to ruin the results.) 2. https://www.google.com/search?q=how+to+wash+upstairs+windows https://www.google.com/search?q=how+to+wash+upstairs+windows
- giobox 9mo agoIn the case of 1, the usual mantra "ask a stupid question, get a stupid answer" surely applies? There's "nothing worth clicking on" for question 1 because it's arguably (certainly so in my opinion) a worthless question. Without at the very least providing the specific model of car, even an experienced mechanic will struggle to answer it for you meaningfully as phrased - there are a huge range of recommended oil service intervals across different car models. While I don't know much about cleaning windows, providing more specific context for example 2 will likely do wonders to the quality of result returned too.
- jdsully 9mo agoAsk a mechanic friend how often to do an oil change and they will 9 times out of 10 give you an answer without asking what model of car.
- giobox 9mo agoI can’t say I’m in the business of asking 10 or more friends to confirm this, but any number they provide without knowing the car is a guess at best, and likely erroring on side of caution. A Google search with the car model in the query virtually always returns the correct figure ranges for said car.
- kingstnap 9mo agoAI summaries eating SEO is a good thing imo. Way too many grifters.
- sgroppino 9mo agoThe monetisation in AI summaries is probably on its way. Like an auction to be mentioned depending on the type of question eg “would you like me to put you in touch with a firm that can do this for you?”
- Spivak 9mo agoLooks like you don't want your AI vendor to also be an advertiser. The divide between AI companies on different sides of the line is about to be stark in terms of experience. The same can be said for your search vendor I suppose. And now an advertising free search company exists we can finally see how true this is.
- deleted 9mo ago[deleted]
- aiiotnoodle 9mo agoWhile I think this is true now, SEO will adapt. I hope AI companies are keeping their scraped pre AI data sources in their databases as a sort of low-background steel source to use when this happens, although I suppose they are the ones selling shovels.
- bahmboo 9mo agoI had no idea a click could cost this much and be sustainable (guess it might not): "Personal injury lawyers are paying 568% more per click than they did in 2021. The keyword 'Las Vegas personal injury attorneys' costs $500 per click. Some legal keywords have crossed $1,000."
- cryzinger 9mo agoI wonder if that's just a quirk of Las Vegas lawyers, because they're super competitive and advertise aggressively here. Personal injury lawyers in particular. If you drive on the 15 or 215, you'll see dozens of billboards, often for the same few guys/firms... plus the ones who put their face on buses... and the ads that run on TV... and the geo-targeted ads on streaming services...
- williamscales 9mo agoThe article links through to a list of the most expensive: https://attorneyatlawmagazine.com/legal-marketing/why-law-firm-marketing-costs-are-skyrocketing-in-2025 https://attorneyatlawmagazine.com/legal-marketing/why-law-fi... Baton Rouge truck accident lawyer at $1000
- tdeck 9mo agoDoes this not make you want to search those keywords and click the link?
- nitwit005 9mo agoAlways remember that if you're looking for a deal, the people who pay for expensive advertising probably can't provide it. Those ad campaigns have to get paid for somehow.
- hackingonempty 9mo agoPersonal injury lawyers are free. Literally anyone could be their client so relatively untargeted mass advertisements like freeway billboards pay off. Omnipresence of advertising signals that the firm is good at extracting money for their clients.
- mat_b 9mo agoHow is this a bad thing for them? Now they don't have to pay for clicks from people who aren't interested in their services. People who want to hire a lawyer will still click.
- gruez 9mo agoThe idea for all this content marketing spam is that writing those articles (eg. "how can I dispute a speeding ticket?") is cheaper than buying ads for "speeding ticket lawyers" or whatever. If people don't click on those articles, the whole strategy falls apart.
- nitwit005 9mo agoIt might work out for some of them, but they lost the chance to make any sort of pitch to those people.
- amelius 9mo agoMaybe they should search for "What are my legal options if a big company steals my business?"
- aspbee555 9mo agoAI has made it significantly easier to find exactly the answers I was looking for without all the BS designed to trick me into clicking something I never wanted/is completely useless, but I will still jump to DuckDuckGo to look for more as the "AI" is really great at making things up that do not exist. The AI summaries can be just as bad. Soon it will just be search results of AI hallucinations, so not really sure where this is all going I stopped using Google search years ago as it became nothing but useless results that led to garbage I wasn't looking for. I at least still get good results from DuckDuckGo somehow
- andrekandre 9mo ago> I stopped using Google search years ago as it became nothing but useless results that led to garbage I wasn't looking for. it really is kind of shocking; anecdote: i was doing a search for an obscure error message and the links i got on duck duck go was matching that exact message whereas in google i got literally zero results...
- zajio1am 9mo agoI have an opposite experience. I use predominantly DDG (mainly for UI reasons), but often the search results are much less relevant than from Google, or i got exact zero results, where Google finds plenty of instances of searched phrase.
- andrekandre 9mo agosome things google is still better at for sure, but the gap is closing imo
- aspbee555 9mo agoI find Google is still really good at finding things for maps/navigation (and I contribute greatly to maps with pictures/reviews), but even that has become a problem with results of places that do not exist (and reviews from owners that say a place never existed where maps is saying) depends on what you are searching for, but the constant attempts to trick me into useless garbage ads has destroyed reliability/my trust in their general search
- opengrass 9mo agoIs Yellow Pages and businesses starting in A back on the table?
- furyofantares 9mo agoThe article itself is an AI summary, of course. I clicked through the sources, it's unclear how many of them are also AI summaries. Maybe digging another level deep would find some actual sources, I don't know.
- ls612 9mo agoSo many google queries I have are pretty simple and the AI overview is good enough to answer them, that is honestly one of the best outcomes of the AI bubble for the masses.
- saaaaaam 9mo agoThe irony of a clearly AI-written article bemoaning the effects of AI on content marketers is strong.