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The paper copy did do that, just not as individualized. People would choose which publications to put their ads in based on data collected about their subscribe
by parineum 9mo ago
The paper copy did do that, just not as individualized. People would choose which publications to put their ads in based on data collected about their subscribers.
The job of ad men has always been just as much about were to put the ad as much as what the ad was.
- Dylan16807 9mo ago"just not as individualized" is an enormous "just". Each ad is based on the total audience for a single publication. No fine-grained filtering, no personal dossiers. And none of the rest of that list of bad things happens.