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Most people prefer Pepsi's taste. Unless the brands are revealed, then the brand recognition sets in and your brain rewards you more for choosing Coca Cola (c)

Most people prefer Pepsi's taste. Unless the brands are revealed, then the brand recognition sets in and your brain rewards you more for choosing Coca Cola (c) So you can taste it, but that doesn't matter in the end.

pests 9mo ago
Their example wasn't even Coke vs Pepsi but Coke vs Sprite.
kadoban 9mo ago
Last I recall, you get different answers if you taste just a sip verses a larger amount. Pepsi has a good first taste, but after a couple of sips it's pretty overpoweringly sweet, even compared to other sodas.