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SendGrid and their competitors are already the very definition of “sender pays” for email. “Sender pays” is how they make money. This isn’t a problem of monetar
by tatersolid 9mo ago
SendGrid and their competitors are already the very definition of “sender pays” for email. “Sender pays” is how they make money. This isn’t a problem of monetary incentives.
The problem is that companies get their SendGrid credentials compromised via password re-use or phishing.
- tonymet 9mo agoI mean the carrier pays the recipient , so Twilio and sendgrid bear some cost
- Dylan16807 9mo agoThey understood just fine. But because that cost passes through to the sendgrid customer, it wouldn't motivate sendgrid to stop enabling spam.
- tonymet 9mo agocurrently the costs are too low to affect policy. that's my point. and the recipients are making extremely high margins on ads, so they don't have much reason to push back, either.
- Dylan16807 9mo agoFor any reasonable email fee, sendgrid can continue passing it on to the customers and not care. If you make the fee super high, then many email workflows completely break and sendgrid goes out of business. I don't think there's a number where it does what you want and incentivizes sendgrid to be careful. (And you might say to seek a middle ground, but I don't think there is one. My guess is that "too low for sendgrid to care much more about a couple percent of mail from hacked accounts" and "too high for sendgrid to still attract customers" probably overlap.)
- tonymet 9mo agospam volume is 10000x-1e6x higher rate, so even small fees would impact them much higher than legit senders.
- Dylan16807 9mo agoThese are the accounts of legit senders being coopted to send very targeted spam. I don't think you can distinguish it by volume, because the volume needed to make these schemes work is just a fraction of the basically-legitimate volume these services process. The real bulk bulk spam is a different issue entirely.