3 ms·
I genuinely thought this was a joke when I saw the headline, and I had to double check the domain name to verify that this wasn't a parody. Apart from being ab
by ulrikrasmussen 10mo ago
I genuinely thought this was a joke when I saw the headline, and I had to double check the domain name to verify that this wasn't a parody.
Apart from being absolutely abysmal marketing, the front page alone is wildly inconsistent:
* "Welcome to Microsoft 365 Copilot"
* "The Microsoft 365 Copilot app (formerly Office) [...]"
* "Microsoft 365 (formerly Microsoft Office 365) is a subscription service [...]"
Which is it, "Microsoft 365 Copilot", "(The) Microsoft 365 Copilot app", "(The) Microsoft 365 Copilot app (formerly Office)", "Microsoft 365" or "Microsoft 365 (formerly Microsoft Office 365)"?
I think Microsoft delegated all marketing decisions to AI. Not even joking.
- drcongo 10mo agoMicrosoft™ 365™ Copilot™ App™ Home™ Business™ Edition™ Premium™
- sa-code 10mo agoFor Teams
- fcq 10mo agoEssentials (sorry for the sh*tpost this naming thing is hilarious.)
- rclkrtrzckr 10mo agoFormerly known as Lynx
- happosai 10mo agoFor workgroups
- moralestapia 10mo ago(formerly Office)
- onemoresoop 10mo ago(recently filed for bankrupcy)
- mindcrash 10mo agoThey include the "formerly..." to hilariously try to not confuse people (not joking). They did the same when they rebranded Azure Active Directory and moved it into the Entra family of security products. It's now fully called: Microsoft Entra ID (formerly Azure Active Directory)
- j-kent 10mo agoI hope every publication uses Microsoft Copilot (formerly Office) for years, like they did for X (formerly Twitter).
- siim_osur 10mo agoSome of us are likely never going to stop referring to it as twitter. X, may as well be 3 Xs.
- tracker1 10mo agoI still call it Twitter... I just don't think "X" works nearly as well in conversation.
- LorenPechtel 10mo agoXitter. As in the Chinese X. Remember how their leader's name is pronounced.
- mbirth 10mo agoAt least in writing you can use [insert double-stroke X here - which HN can’t display] to make it clear that you mean the social media service. (Unless you’re talking to mathematicians.)
- greatgib 10mo agoI still always go on the site using twitter.com domain or search.
- butvacuum 10mo ago
- deltoidmaximus 10mo ago> I think Microsoft delegated all marketing decisions to AI. Not even joking. I actually think AI would have done a better job of this. And Microsoft being atrocious at branding predates AI mass adoption by about 2 decades, arguably more.
- tracker1 10mo agoMicrosoft used to just name a lot of things for what they did... to a point where it was almost confusing by itself. "Microsoft SQL Server" being a prominent example. Though, the everything .Net around 2000 was nearly as bad as this CoPilot rename.
- LikesPwsh 10mo ago.net, dynamics, power, 365, azure, fabric, copilot. There's always some pointless name change going on.
- cratermoon 10mo agoCOM, OLE, ActiveX
- simianparrot 10mo agoMicrosoft might just be the first company run by an LLM. At least I couldn't tell the difference anymore. What an incredible joke.
- tavavex 10mo ago"Run by an LLM" as in the LLM makes all these decisions, or as in people kneel at the altar of the sacred LLM, trying to come up with all these new ways of appeasing it? Because to me it feels like the latter, I don't think you could even finesse an LLM into coming up with this. This kind of an intentional, ideological, self-inflicted misstep feels like it could only be done by a human.
- deleted 10mo ago[deleted]
- oaiey 10mo agoI think it misses a .net in the end. Oh wait, this naming mistake they already made like 25 years ago. Funny how their learnt nothing out of their own mistakes. Today their CEO released a statement that people should focus not on AI but on the uses of AI. So put the AI in the back and focus on the benefits. This is the exact opposite.
- reverius42 10mo agoAt least when it was Office.net it still had the word "Office" in it!
- hulitu 10mo ago> Today their CEO released a statement that people should focus not on AI but on the uses of AI. So they shouldn't focus. AI is so bad that it is useless. Microsoft is trying hard to destroy its user base and, maybe, with the EU pushing for local solutions, they may succeed.
- duxup 10mo agoIIRC one point Microsoft had a marketing campaign where they associated everything with ".NET" and nobody could explain exactly what ".NET" even was. Here we go with Copilot.
- steve1977 10mo agoOh I remember. For those interested: https://en.wikipedia.org/wiki/Microsoft_.NET_strategy https://en.wikipedia.org/wiki/Microsoft_.NET_strategy
- thelinesnloops 10mo agoIt wasn’t during that exact period, but at some point they even let you create @dot.net e-mail addresses. I nabbed one and was happy for the vanity of it all, but they mysteriously unplugged them maybe two or three years later.
- deleted 10mo ago[deleted]
- satvikpendem 10mo agodot dot net, amazing.
- ethbr1 10mo agoAlso the brief foray into "Live" https://logos.fandom.com/wiki/Windows_Live https://logos.fandom.com/wiki/Windows_Live
- terminalbraid 10mo agoIt is a joke. Microsoft is the joke.
- tempodox 10mo agoMicrosoft -> Microslop -> Megaslop. So many things have happened in the last 12 months that made reality indistinguishable from satire. This is Megaslop making their best effort to win the prize in that category. Also, never trust a statistic you haven’t faked yourself: Now Megaslop can claim a drastic surge in the number of “Copilot” users.
- woogle 10mo agothere's even an M365 hanging around in the article :facepalm: