Did you read the page? The context is very clear: a small business that had for years gotten a lot of its leads/customers from Adwords is seeing that Adwords (

Did you read the page? The context is very clear: a small business that had for years gotten a lot of its leads/customers from Adwords is seeing that Adwords ("Google" in context) is not working. They are then asking (other small businesses in the same situation, "where do we go now?"). There nothing about nostalgia, no real concern for Google as a company, or how the web used to work, etc. Just a small business trying to stay afloat.