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Tell HN: Google ignores English searches and forces localized results

82 points by jeanlucas 10mo ago

Google Search change in a way that I can’t seem to opt out of. I’m based in a non-English-speaking country, but I regularly search in English, especially for technical topics. My Google account, my laptop, my phone, my interface language, and preferences are all set to English; only my physical location and payment methods are local. What happens is that Google increasingly returns localized results in my native language and aggressively applies automatic translation. Some concrete behaviors I’m seeing: - Queries written in English still prioritize pages in Portuguese, even when equivalent English sources exist. - Reddit results are often force-translated instead of linking to the original English content. - “AI mode” responses are always in Portuguese, even when the prompt is clearly in English, with no visible way to force output language. - The UI offers a choice between “Portuguese” and “All web,” but selecting “All web” doesn’t reliably return English results nor disable translation. - In practice, explicit query language seems to be overridden by inferred user preferences (location / account language). I’m curious whether others are seeing the same behavior, and whether there’s any way to restore search to become 100% useful again; or what are you using since this really limits search results, especially for technical things.

necovek 10mo ago
Generally, I find the country domains behave consistently: I imagine google.co.uk might still give you English as the main language. But really, Google has been defaulting to a language based on GeoIP data for a long time now.
- jeanlucas 10mo ago
  It doesn't really work when we're dealing with content like reddit and the new "AI mode"
- morkalork 10mo ago
  google.ca in Canada is a little schizophrenic in Québec if you are anglo. Especially when you are switching back and forth. Try an English query first, don't find good results, try French and get the same damn English reddit posts but translated into French? What?
- googlebot6178 10mo ago
  They got rid of country specific sites like google.co.uk as said they could work out what people wanted with one size fits all .com Now as an expat when trying to do Christmas shopping for family in UK from abroad using UK shopping results you no longer can. If you ask Gemini who came up with such an idea it will shut you down for questioning Google policies. They are taking the apple approach of telling the user what they need and force them to take or leave it. So I left using Google.
antiloper 10mo ago
If you don't want to pay for Kagi: https://duckduckgo.com/ https://duckduckgo.com/
- Imustaskforhelp 10mo ago
  Let me add a few more search providers brave search ecosia (environment focused) qwant mojeek (a little bit obscure) swisscows (once again obscure) There is also searx and searxng and their public instances which actually are a mix of many of the search providers I listed about. Giving references to anyone whose interested perhaps but duckduckgo is a good option to start out and its something that I myself use.
- hulitu 10mo ago
  > If you don't want to pay for Kagi: https://duckduckgo.com/ https://duckduckgo.com/ It is the same shit. Dear duckduckgo, when I ask for results in English (or in other language), I mean it. It looks like those days Google and duckduckgo are also hallucinating. You aske some terms, in a specific order, and get something which has no relation, whatsoever, with the search query.
denysvitali 10mo ago
?hl=en
- jeanlucas 10mo ago
  sigh worked, I will bookmark this for now, hope it keeps working. Thanks.
  - denysvitali 10mo ago
    It should work across all Google products
    - jeanlucas 10mo ago
      My next dream would be to have Google stop suggesting me videos in Brazilian Portuguese... and most recently songs, but that's an app issue, not web :(
      - mococa 10mo ago
        Huehue
- tambourine_man 10mo ago
  I wish it was that simple. https://news.ycombinator.com/item?id=46413797 https://news.ycombinator.com/item?id=46413797
llamaboy 10mo ago
It’s a pain in the ass when you travel a lot…
- jeanlucas 10mo ago
  Or when you're working with a company in a different country...
- drnick1 10mo ago
  Set up a VPN to your own home/office.
  - SyrupThinker 10mo ago
    FWIW the decision-makers at Google (and some other companies) should just learn what the Accept-Language header is for.
    - shadowgovt 10mo ago
      They know. They also know that almost no regular users know what it is, what it's for, or how to configure it. The search fails where the accept-language was wrong far dominate the numbers over the search fails where the accept-language was ignored.
      - SyrupThinker 10mo ago
        > The search fails where the accept-language was wrong far dominate the numbers over the search fails where the accept-language was ignored. Wouldn't this imply that "regular" users are running their OS and/or browser in a language they do not want to use for search? This seems unlikely to me, or is there some systematic reason that results in this being the case?
        shadowgovt 10mo ago
        Browsers tend to default to an Accept-Language of en-US, and most users do not know how to change it. As a result, Google learned early on (and numbers continue to suggest it is the case that) an Accept-Language of specifically en-US really means "The user has not chosen a language; fall back to a heuristic."
franciscop 10mo ago
I have the same problem and my "solution" is mediocre, but kind of works: use a VPN. I used to set it to the UK, but since the recent developments I've been experimenting with other English-speaking countries. My native language is Spanish, but I live in Japan, and it's odd because I never want Japanese (language) results, but I am fine with Spanish results. Some times I need to switch to Spain, or Japan, or just disable it due to geo blocking. I use Mullvad, which makes this easier, but TBH the main practical use of my VPN is what you mention, I never want results in Japanese and Google is very bad at getting the hint. The worst one I keep noticing is MDN, I know there's an article in perfectly fine English but why am I always redirected to the local language one? That's not even location-dependent.
- jeanlucas 10mo ago
  Japan is an entire situation to me as well, Google completely walls off results in Japanese, even when I specifically want it. Sometimes I need to search things in English, but on the Japanese web and for that I think VPN might be the only way. I run a small personal VPN, but not one of these company solutions, might be time to do that.
dendark 10mo ago
It happens to me all the time too, it's fucking annoying as fucking fuck, it doesn't seem to be a solution
- no_no_no_no 10mo ago
  [dead]
- derriz 10mo ago
  Drives me crazy as I travel a lot. Even if I‘m logged into Google and it’s been tracking me for years and it‘s still targeting me with obviously personalized ads but it will assume I’ve suddenly acquired temporary proficiency in French, German, Italian, Spanish, etc stubbornly ignoring the language I’ve used for my query or the only language I’ve ever - in all my interactions with Google over years - ever used. What the fuck would be so hard to just NOT use braindead geolocation (which doesn’t even work in countries like Switzerland) when you know for certain who I am. You track all this information about me and use it to generate ad revenue but refuse to use my language preference?
toomuchtodo 10mo ago
Try https://kagi.com/ https://kagi.com/
- drnick1 10mo ago
  I would never pay for search. The obvious solution here to browse behind Tor or a VPN, or to physically move to an English speaking country if you want to live in a 100% English environment.
  - pixl97 10mo ago
    We pay the most for things that are free.
    - drnick1 10mo ago
      Software can absolutely be free as in freedom and as in beer. Once code exists, it costs basically nothing to duplicate, so generally speaking it does not make sense to pay for it. When you pay for games for example these days, you are essentially paying for online play (servers) and to fund future development, in addition to "pure profits."
  - bigstrat2003 10mo ago
    The obvious solution here is actually to pay for search. Then the company actually cares about keeping you happy, because you are their source of revenue.
    - drnick1 10mo ago
      In principle, yes, but in practice the privacy claims are unverifiable. A for-pay search provider may stick track you and serve you ads (in the ranking of results) and will probably do an even better job than Google at it since they can verify your identity through payment and profile you accurately no matter what device you use.
  - no_no_no_no 10mo ago
    [dead]
Kwpolska 10mo ago
Google stopped caring about a good user experience a long time ago, shareholders want more AI slop, not regular searches. I've changed my default search engine to DuckDuckGo, it's much saner overall (although I sometimes need to fall back to Google with !g for extremely niche topics).
- shadowgovt 10mo ago
  The problem is that technical users aren't Google's target audience.
deleted 10mo ago
[deleted]
renegat0x0 10mo ago
searxng allows me to use various locations https://searx.space/ https://searx.space/
drnick1 10mo ago
> My Google account, my laptop, my phone, my interface language, and preferences are all set to English; only my physical location and payment methods are local. Your problem start here. Don't give Google your phone number, location, or payment information. Google is a monstrous surveillance machine. If you can't do without Google search for some reason, at least use a VPN or Tor.
hahn-kev 10mo ago
Yeah I get this a lot, it's really annoying. You can go into settings on Google search and change it to the specific language and culture you want. However it does reset on it's own from time to time.
Marsymars 10mo ago
A good part of this is locale-based and not language-based - I find that Google will prefer often local (English) results over the canonical English results that I'm actually looking for. Though I primarily use Kagi now. e.g. If I search "world's best pizza" the top Google result is a random local pizza joint that isn't even top-5 in my medium-sized city (but who have included "worldsgreatestpizza" in their long URL), and then a bunch of Facebook results. Kagi's top couple results are sites with rankings of (ostensibly) the world's top pizza restaurants.
Qem 10mo ago
Same problem. My workaround is to use Yandex instead. In my experience it's consistently returning more relevant results than Google for some time already, and there's less censorship while searching torrent related content.
- linhns 10mo ago
  Yandex is utter shit. I’m annoyed by Google giving localized results first but at least they are results, Yandex churns out nothingburgers
breppp 10mo ago
did you try using https://www.google.com/ncr https://www.google.com/ncr ? that used to work also https://www.google.com/?hl=en https://www.google.com/?hl=en might be effective
shadowgovt 10mo ago
Google has a lot of data to see how the average user uses computers. The problem is, that data tells them that the number of people who misconfigure their localization settings (or can't configure them; shared computer) is way larger than the people using those settings on purpose to try and request non-local results. So they err far, far on the side of using your location as a signal of intent over your machine and browser configuration. ETA: https://www.google.com/advanced_search https://www.google.com/advanced_search appears to give options for tuning your language and region in the search results. I haven't used it personally in ages, but it may give you what you're looking for.
- jeanlucas 10mo ago
  Your comment makes sense to me and it feels like a Windows trade-off: optimizing for the average user while eroding power-user controls; Mark Russinovich has talked about the need for explicit, advanced modes instead of burying power-user behavior behind heuristics in one of his videos about what he would change in Windows. Google could benefit from the same idea: an expert mode where explicit signals override inference with genuinely usable advanced search features (language, filters, etc) as first-class tools.
theodric 10mo ago
I noticed that Reddit behavior recently, but not the other things. I searched for "<productname> Nederland" hoping to find a Dutch source for something I can't get in Ireland, and got a Reddit hit in Dutch that talked about paying €30 for it online with a response talking (also in Dutch) about the thing being $14 at Wal-Mart and Kroger-- neither of which exists in NL. I then noticed the text at the top of the page saying that the post had been auto-translated from English, at which point I got rather annoyed. That €30 in the translated post was $30 in the original: that's not localization at all, rather fabrication. Fucking infuriating. My theory was that Reddit was shotgunning LLM-translated versions of posts at Google in a bunch of languages to increase hit rate. Maybe Google's really at fault. Pretty soon it's going to be impossible to find anything on Google thanks to all the transparent autoensloppification of everything, everywhere.
- sippeangelo 10mo ago
  To be clear, this is Reddit auto-translating and poisoning their own search results, and it's the most frustrating thing. Post AI and post Google enshittification, we all ended up appending "reddit" to the end of our searches to filter out all the blogspam and get some real human opinions on queries, so Reddit decides to cash in and make sure they receive the maximum amount of that traffic by making it available in every language under the sun, poisoning their own well deliberately. It's shit turtles all the way down!
tambourine_man 10mo ago
Google is institutionally incapable of understanding that some people can speak multiple languages. Only reliable solution I found is to create one account for each language and restrict the number of available languages to just that one in: https://www.google.com/preferences?lang=1 https://www.google.com/preferences?lang=1 YouTube is the worst offender these days. I get Portuguese videos auto-dubbed to English and vice-versa even though I can understand both and with no way to disable other than account switching. It also can't tell Portuguese from Spanish in search queries.
- out_of_protocol 10mo ago
  You also need a VPN, otherwise you'll get results in local language anyway
- pentagrama 10mo ago
  To avoid YouTube auto-dubbing I use https://youtube-no-translation.vercel.app/ https://youtube-no-translation.vercel.app/ Recommended!
- orloffm 10mo ago
  You can now select languages to not auto-translate in YouTube settings.
  - jhart99 10mo ago
    I didn't realize they finally added a way to sort of control this behavior. It's under Languages in the YouTube settings. Similarly there is a control for captions languages under Captions/Subtitles.
xeeeeeeeeeeenu 10mo ago
>Reddit results are often force-translated instead of linking to the original English content. It's very annoying. Put this in a search query to filter them out: -inurl:?tl=
- theodric 10mo ago
  I built a Firefox extension to inject this sort of thing automatically, but I'm not sure if I'm allowed to shill it here. It's not like I'm getting paid for it...
  - Imustaskforhelp 10mo ago
    hey! Quick suggestion but if you create an firefox extension, please open source it. It immensely boosts my trust in an extension and I doubt that it would be considered a shill (atleast in my book) if you open source it and I don't think that you earn from the extension but if its open source and people like it, it opens up a pathway where people can donate if this extension helps their problems!
    - theodric 10mo ago
      It's public domain already! Fine, let's see if I get banned https://addons.mozilla.org/en-US/firefox/addon/google-search-arguments/ https://addons.mozilla.org/en-US/firefox/addon/google-search...
estebarb 10mo ago
Not only search: titles and description of Youtube videos are being translated. Colab UI is now in Spanish (using technical terms that make no sense). Some people may want translation, mostly people that only speak a single language. But for most bilingual people, being forced a translation (a lower quality one), is a worse experience. I'm surprised that no one at Google has pushed back this anti-user behavior. It is like no one at Google knows more than one language. The worst part is when traveling. Google ignores the browser settings, so it throws me Japanese or German website, even if my browser settings clearly says English then Spanish.
- petre 10mo ago
  > The worst part is when traveling. They are trying so hard to be smart that the Chrome locale is determined from your GPS location, which creates obvious problems. I tried to change it once using the Sensors in dev tools in order to get rid of the AM/PM in time input fields, to no avail. You do not simply get the 24h time format.
- jjaksic 10mo ago
  FWIW, I once complained about this and they told me it's a "hard problem".
_august 10mo ago
I'm currently in based in Medellin, Colombia. This happens to me about 10% of the time, randomly, where the results will be in Spanish. What's more annoying is that my currency selection doesn't persist, and always snaps back to COP when I'm searching flights, etc.
coffeefirst 10mo ago
I have the opposite problem with YouTube, where they insist on dubbing everything when in just want subtitles. The result is an Italian cooking demo where the chef exclaims “MULTA BENE!” and the AI voice deadpans “it is very good.” I’m sure it’s even more annoying when you’re bilingual and can’t turn it off.
- jeanlucas 10mo ago
  >I’m sure it’s even more annoying when you’re bilingual and can’t turn it off. At least on this point now it is possible to turn it off.
  - coffeefirst 10mo ago
    Did they add a global setting somewhere? When I encountered it you had to change it on each video.
cromka 10mo ago
Forcing AI down our throats. Not only Google search, same thing with YT. Make no mistake, there's enough bilingual people employed by Google across US for them to know perfectly well how annoying this is. This isn't a coincidence. I'd bet this is so they can inflate their adoption numbers to justify further involvement in the AI race to their shareholders. Which, to me, is a very string sign that we're in a massive "solution looking for a problem" bubble. We've been there before. We know how it ends.
guntis_dev 10mo ago
Google search quality has declined significantly over the years. For many of my searches now, I can ask an LLM and get better results faster - especially for technical questions where I just need a direct answer. Though I suspect this won't last once LLMs start inserting ads and promoted content into responses.
- Imustaskforhelp 10mo ago
  I imagined truman show / scenes from truman show where they show ads from your last line. Spoiler alert if you haven't watched truman But That is incredibly uncanny and I think this is the reason why, I think truman must have caught what's happening and also I saw this youtube video trying to explain that truman knew about the show the whole time and the scene and the time he was digging dirt in the first scenes of the movie, he was actually digging his escape route. Source: https://www.youtube.com/watch?v=6mCXYfv-URg https://www.youtube.com/watch?v=6mCXYfv-URg
Imustaskforhelp 10mo ago
Please look into duckduckgo or other search providers if possible / if you can and your workflow allows it Other people might have given more credible information about how to fix it but I am on duckduckgo for 2 years now and I seriously love it and It doesn't have any of these issues. If your workflow allows so, definitely give duckduckgo (Or other private search engines like brave,startpage,ecosia etc.) a try as well.
- DetectDefect 10mo ago
  Duckduckgo is hosted on Microsoft-owned servers, how could that possibly be considered "private" by any stretch of imagination?
sawmurai 10mo ago
I had to set the language of my google account to English to make it finally stop auto translating YouTube. Setting the language in YouTube had worked for a few weeks, then it would be reset again. Setting the language of the google account itself appears to have fixed it for good.
esseph 10mo ago
Disabled Google search page location permissions. Should fix your localized results problem.
- burnt-resistor 10mo ago
  That's not how it works at all. It uses geo IP guessing that override user preferences, that's the whole point.
  - esseph 10mo ago
    Ehhhhh.... If I don't allow Google to know where I am, I don't get location based responses. This is extremely easy to test in incognito mode. If I enable it I instantly get things specific to the area I live in.
burnt-resistor 10mo ago
Workaround: a VPN.
benhurmarcel 10mo ago
In my experience it’s been the case for years. I’ve been paying for Kagi instead to solve this.
kmfrk 10mo ago
YouTube does this too when I'm on a VPN through a different country, and it doesn't seem to have a lang: operator to steer it in the right direction. I'd ironically like more results in certain languages - just not language of the VPN location. Drives me nuts.
thiht 10mo ago
Almighty Google knows better, you don’t want English, you just don’t know it yourself! No seriously, I’m sure 2026 is the year the finest engineers in the world finally learn about Accept-Language and the fact that physical location != spoken language.
- necovek 10mo ago
  They know about it, but decided to ignore it "because most people don't set it correctly". Instead of trying to figure out who has set it correctly first, and then use it if they have, they always default to language and search results for your location. I can get the location bit: they want/need to show you local ads, so they push local shops to you too (and just maybe, you do want stuff nearby), but language?
FrankSansC 10mo ago
I've got the exact same issue : everything set in English but Google still show me results in French. Even going into advanced search and forcing it to show only results in English doesn't work... And I'm not even talking about the crappy results. 2026 is going to be the year I'm leaving Google for good.
eevmanu 10mo ago
cr=country<two letter> I have a "kind" of similar need and use *cr* query param based on *ISO 3166-1 alpha-2* [1] to force official language when i want to narrow the search on a specific country (as example when I want to search for english, I use *cr=countryUS*) [1] https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 p.s.: YMMV, sometimes works, sometimes it doesn't, most of the time works but there is no determinism
numpad0 10mo ago
Oh it's a lot worse than that. Google Search is localized at scales of about Starlink cell size. You get completely diffrent results by just using a device that are known to live 10 miles from where you'd be. I know it because there lots of information that don't show on my devices but does on many others away from me. It's annoying to say the very least.
pier25 10mo ago
It’s super frustrating. It used to be the case that if your query was in one language you’d get results in that language but not anymore. I regularly get a mix of multiple languages and even translated stuff. I've even seen multiple AI blocks in the same results page in two different languages. It's a mess. I don't think anyone at Google knows what's going on anymore.
hulitu 10mo ago
> Tell HN: Google ignores English searches and forces localized results Not only Google. Duckduckgo does the same.

82 points by jeanlucas 10mo ago

necovek 10mo ago

Generally, I find the country domains behave consistently: I imagine google.co.uk might still give you English as the main language. But really, Google has been defaulting to a language based on GeoIP data for a long time now.

jeanlucas 10mo ago
It doesn't really work when we're dealing with content like reddit and the new "AI mode"
morkalork 10mo ago
google.ca in Canada is a little schizophrenic in Québec if you are anglo. Especially when you are switching back and forth. Try an English query first, don't find good results, try French and get the same damn English reddit posts but translated into French? What?
googlebot6178 10mo ago
They got rid of country specific sites like google.co.uk as said they could work out what people wanted with one size fits all .com Now as an expat when trying to do Christmas shopping for family in UK from abroad using UK shopping results you no longer can. If you ask Gemini who came up with such an idea it will shut you down for questioning Google policies. They are taking the apple approach of telling the user what they need and force them to take or leave it. So I left using Google.

antiloper 10mo ago

If you don't want to pay for Kagi: https://duckduckgo.com/ https://duckduckgo.com/

Imustaskforhelp 10mo ago
Let me add a few more search providers brave search ecosia (environment focused) qwant mojeek (a little bit obscure) swisscows (once again obscure) There is also searx and searxng and their public instances which actually are a mix of many of the search providers I listed about. Giving references to anyone whose interested perhaps but duckduckgo is a good option to start out and its something that I myself use.
hulitu 10mo ago
> If you don't want to pay for Kagi: https://duckduckgo.com/ https://duckduckgo.com/ It is the same shit. Dear duckduckgo, when I ask for results in English (or in other language), I mean it. It looks like those days Google and duckduckgo are also hallucinating. You aske some terms, in a specific order, and get something which has no relation, whatsoever, with the search query.

denysvitali 10mo ago

?hl=en

jeanlucas 10mo ago
sigh worked, I will bookmark this for now, hope it keeps working. Thanks.
- denysvitali 10mo ago
  It should work across all Google products
  - jeanlucas 10mo ago
    My next dream would be to have Google stop suggesting me videos in Brazilian Portuguese... and most recently songs, but that's an app issue, not web :(
    - mococa 10mo ago
      Huehue
tambourine_man 10mo ago
I wish it was that simple. https://news.ycombinator.com/item?id=46413797 https://news.ycombinator.com/item?id=46413797

llamaboy 10mo ago

It’s a pain in the ass when you travel a lot…

jeanlucas 10mo ago
Or when you're working with a company in a different country...
drnick1 10mo ago
Set up a VPN to your own home/office.
- SyrupThinker 10mo ago
  FWIW the decision-makers at Google (and some other companies) should just learn what the Accept-Language header is for.
  - shadowgovt 10mo ago
    They know. They also know that almost no regular users know what it is, what it's for, or how to configure it. The search fails where the accept-language was wrong far dominate the numbers over the search fails where the accept-language was ignored.
    - SyrupThinker 10mo ago
      > The search fails where the accept-language was wrong far dominate the numbers over the search fails where the accept-language was ignored. Wouldn't this imply that "regular" users are running their OS and/or browser in a language they do not want to use for search? This seems unlikely to me, or is there some systematic reason that results in this being the case?
      - shadowgovt 10mo ago
        Browsers tend to default to an Accept-Language of en-US, and most users do not know how to change it. As a result, Google learned early on (and numbers continue to suggest it is the case that) an Accept-Language of specifically en-US really means "The user has not chosen a language; fall back to a heuristic."

franciscop 10mo ago

I have the same problem and my "solution" is mediocre, but kind of works: use a VPN. I used to set it to the UK, but since the recent developments I've been experimenting with other English-speaking countries. My native language is Spanish, but I live in Japan, and it's odd because I never want Japanese (language) results, but I am fine with Spanish results. Some times I need to switch to Spain, or Japan, or just disable it due to geo blocking. I use Mullvad, which makes this easier, but TBH the main practical use of my VPN is what you mention, I never want results in Japanese and Google is very bad at getting the hint. The worst one I keep noticing is MDN, I know there's an article in perfectly fine English but why am I always redirected to the local language one? That's not even location-dependent.

jeanlucas 10mo ago
Japan is an entire situation to me as well, Google completely walls off results in Japanese, even when I specifically want it. Sometimes I need to search things in English, but on the Japanese web and for that I think VPN might be the only way. I run a small personal VPN, but not one of these company solutions, might be time to do that.

dendark 10mo ago

It happens to me all the time too, it's fucking annoying as fucking fuck, it doesn't seem to be a solution

no_no_no_no 10mo ago
[dead]
derriz 10mo ago
Drives me crazy as I travel a lot. Even if I‘m logged into Google and it’s been tracking me for years and it‘s still targeting me with obviously personalized ads but it will assume I’ve suddenly acquired temporary proficiency in French, German, Italian, Spanish, etc stubbornly ignoring the language I’ve used for my query or the only language I’ve ever - in all my interactions with Google over years - ever used. What the fuck would be so hard to just NOT use braindead geolocation (which doesn’t even work in countries like Switzerland) when you know for certain who I am. You track all this information about me and use it to generate ad revenue but refuse to use my language preference?

toomuchtodo 10mo ago

Try https://kagi.com/ https://kagi.com/

drnick1 10mo ago
I would never pay for search. The obvious solution here to browse behind Tor or a VPN, or to physically move to an English speaking country if you want to live in a 100% English environment.
- pixl97 10mo ago
  We pay the most for things that are free.
  - drnick1 10mo ago
    Software can absolutely be free as in freedom and as in beer. Once code exists, it costs basically nothing to duplicate, so generally speaking it does not make sense to pay for it. When you pay for games for example these days, you are essentially paying for online play (servers) and to fund future development, in addition to "pure profits."
- bigstrat2003 10mo ago
  The obvious solution here is actually to pay for search. Then the company actually cares about keeping you happy, because you are their source of revenue.
  - drnick1 10mo ago
    In principle, yes, but in practice the privacy claims are unverifiable. A for-pay search provider may stick track you and serve you ads (in the ranking of results) and will probably do an even better job than Google at it since they can verify your identity through payment and profile you accurately no matter what device you use.
- no_no_no_no 10mo ago
  [dead]

Kwpolska 10mo ago

Google stopped caring about a good user experience a long time ago, shareholders want more AI slop, not regular searches. I've changed my default search engine to DuckDuckGo, it's much saner overall (although I sometimes need to fall back to Google with !g for extremely niche topics).

shadowgovt 10mo ago
The problem is that technical users aren't Google's target audience.

deleted 10mo ago

[deleted]

renegat0x0 10mo ago

searxng allows me to use various locations https://searx.space/ https://searx.space/

drnick1 10mo ago

> My Google account, my laptop, my phone, my interface language, and preferences are all set to English; only my physical location and payment methods are local. Your problem start here. Don't give Google your phone number, location, or payment information. Google is a monstrous surveillance machine. If you can't do without Google search for some reason, at least use a VPN or Tor.

hahn-kev 10mo ago

Yeah I get this a lot, it's really annoying. You can go into settings on Google search and change it to the specific language and culture you want. However it does reset on it's own from time to time.

Marsymars 10mo ago

A good part of this is locale-based and not language-based - I find that Google will prefer often local (English) results over the canonical English results that I'm actually looking for. Though I primarily use Kagi now. e.g. If I search "world's best pizza" the top Google result is a random local pizza joint that isn't even top-5 in my medium-sized city (but who have included "worldsgreatestpizza" in their long URL), and then a bunch of Facebook results. Kagi's top couple results are sites with rankings of (ostensibly) the world's top pizza restaurants.

Qem 10mo ago

Same problem. My workaround is to use Yandex instead. In my experience it's consistently returning more relevant results than Google for some time already, and there's less censorship while searching torrent related content.

linhns 10mo ago
Yandex is utter shit. I’m annoyed by Google giving localized results first but at least they are results, Yandex churns out nothingburgers

breppp 10mo ago

did you try using https://www.google.com/ncr https://www.google.com/ncr ? that used to work also https://www.google.com/?hl=en https://www.google.com/?hl=en might be effective

shadowgovt 10mo ago

Google has a lot of data to see how the average user uses computers. The problem is, that data tells them that the number of people who misconfigure their localization settings (or can't configure them; shared computer) is way larger than the people using those settings on purpose to try and request non-local results. So they err far, far on the side of using your location as a signal of intent over your machine and browser configuration. ETA: https://www.google.com/advanced_search https://www.google.com/advanced_search appears to give options for tuning your language and region in the search results. I haven't used it personally in ages, but it may give you what you're looking for.

jeanlucas 10mo ago
Your comment makes sense to me and it feels like a Windows trade-off: optimizing for the average user while eroding power-user controls; Mark Russinovich has talked about the need for explicit, advanced modes instead of burying power-user behavior behind heuristics in one of his videos about what he would change in Windows. Google could benefit from the same idea: an expert mode where explicit signals override inference with genuinely usable advanced search features (language, filters, etc) as first-class tools.

theodric 10mo ago

I noticed that Reddit behavior recently, but not the other things. I searched for "<productname> Nederland" hoping to find a Dutch source for something I can't get in Ireland, and got a Reddit hit in Dutch that talked about paying €30 for it online with a response talking (also in Dutch) about the thing being $14 at Wal-Mart and Kroger-- neither of which exists in NL. I then noticed the text at the top of the page saying that the post had been auto-translated from English, at which point I got rather annoyed. That €30 in the translated post was $30 in the original: that's not localization at all, rather fabrication. Fucking infuriating. My theory was that Reddit was shotgunning LLM-translated versions of posts at Google in a bunch of languages to increase hit rate. Maybe Google's really at fault. Pretty soon it's going to be impossible to find anything on Google thanks to all the transparent autoensloppification of everything, everywhere.

sippeangelo 10mo ago
To be clear, this is Reddit auto-translating and poisoning their own search results, and it's the most frustrating thing. Post AI and post Google enshittification, we all ended up appending "reddit" to the end of our searches to filter out all the blogspam and get some real human opinions on queries, so Reddit decides to cash in and make sure they receive the maximum amount of that traffic by making it available in every language under the sun, poisoning their own well deliberately. It's shit turtles all the way down!

tambourine_man 10mo ago

Google is institutionally incapable of understanding that some people can speak multiple languages. Only reliable solution I found is to create one account for each language and restrict the number of available languages to just that one in: https://www.google.com/preferences?lang=1 https://www.google.com/preferences?lang=1 YouTube is the worst offender these days. I get Portuguese videos auto-dubbed to English and vice-versa even though I can understand both and with no way to disable other than account switching. It also can't tell Portuguese from Spanish in search queries.

out_of_protocol 10mo ago
You also need a VPN, otherwise you'll get results in local language anyway
pentagrama 10mo ago
To avoid YouTube auto-dubbing I use https://youtube-no-translation.vercel.app/ https://youtube-no-translation.vercel.app/ Recommended!
orloffm 10mo ago
You can now select languages to not auto-translate in YouTube settings.
- jhart99 10mo ago
  I didn't realize they finally added a way to sort of control this behavior. It's under Languages in the YouTube settings. Similarly there is a control for captions languages under Captions/Subtitles.

xeeeeeeeeeeenu 10mo ago

>Reddit results are often force-translated instead of linking to the original English content. It's very annoying. Put this in a search query to filter them out: -inurl:?tl=

theodric 10mo ago
I built a Firefox extension to inject this sort of thing automatically, but I'm not sure if I'm allowed to shill it here. It's not like I'm getting paid for it...
- Imustaskforhelp 10mo ago
  hey! Quick suggestion but if you create an firefox extension, please open source it. It immensely boosts my trust in an extension and I doubt that it would be considered a shill (atleast in my book) if you open source it and I don't think that you earn from the extension but if its open source and people like it, it opens up a pathway where people can donate if this extension helps their problems!
  - theodric 10mo ago
    It's public domain already! Fine, let's see if I get banned https://addons.mozilla.org/en-US/firefox/addon/google-search-arguments/ https://addons.mozilla.org/en-US/firefox/addon/google-search...

estebarb 10mo ago

Not only search: titles and description of Youtube videos are being translated. Colab UI is now in Spanish (using technical terms that make no sense). Some people may want translation, mostly people that only speak a single language. But for most bilingual people, being forced a translation (a lower quality one), is a worse experience. I'm surprised that no one at Google has pushed back this anti-user behavior. It is like no one at Google knows more than one language. The worst part is when traveling. Google ignores the browser settings, so it throws me Japanese or German website, even if my browser settings clearly says English then Spanish.

petre 10mo ago
> The worst part is when traveling. They are trying so hard to be smart that the Chrome locale is determined from your GPS location, which creates obvious problems. I tried to change it once using the Sensors in dev tools in order to get rid of the AM/PM in time input fields, to no avail. You do not simply get the 24h time format.
jjaksic 10mo ago
FWIW, I once complained about this and they told me it's a "hard problem".

_august 10mo ago

I'm currently in based in Medellin, Colombia. This happens to me about 10% of the time, randomly, where the results will be in Spanish. What's more annoying is that my currency selection doesn't persist, and always snaps back to COP when I'm searching flights, etc.

coffeefirst 10mo ago

I have the opposite problem with YouTube, where they insist on dubbing everything when in just want subtitles. The result is an Italian cooking demo where the chef exclaims “MULTA BENE!” and the AI voice deadpans “it is very good.” I’m sure it’s even more annoying when you’re bilingual and can’t turn it off.

jeanlucas 10mo ago
>I’m sure it’s even more annoying when you’re bilingual and can’t turn it off. At least on this point now it is possible to turn it off.
- coffeefirst 10mo ago
  Did they add a global setting somewhere? When I encountered it you had to change it on each video.

cromka 10mo ago

Forcing AI down our throats. Not only Google search, same thing with YT. Make no mistake, there's enough bilingual people employed by Google across US for them to know perfectly well how annoying this is. This isn't a coincidence. I'd bet this is so they can inflate their adoption numbers to justify further involvement in the AI race to their shareholders. Which, to me, is a very string sign that we're in a massive "solution looking for a problem" bubble. We've been there before. We know how it ends.

guntis_dev 10mo ago

Google search quality has declined significantly over the years. For many of my searches now, I can ask an LLM and get better results faster - especially for technical questions where I just need a direct answer. Though I suspect this won't last once LLMs start inserting ads and promoted content into responses.

Imustaskforhelp 10mo ago
I imagined truman show / scenes from truman show where they show ads from your last line. Spoiler alert if you haven't watched truman But That is incredibly uncanny and I think this is the reason why, I think truman must have caught what's happening and also I saw this youtube video trying to explain that truman knew about the show the whole time and the scene and the time he was digging dirt in the first scenes of the movie, he was actually digging his escape route. Source: https://www.youtube.com/watch?v=6mCXYfv-URg https://www.youtube.com/watch?v=6mCXYfv-URg

Imustaskforhelp 10mo ago

Please look into duckduckgo or other search providers if possible / if you can and your workflow allows it Other people might have given more credible information about how to fix it but I am on duckduckgo for 2 years now and I seriously love it and It doesn't have any of these issues. If your workflow allows so, definitely give duckduckgo (Or other private search engines like brave,startpage,ecosia etc.) a try as well.

DetectDefect 10mo ago
Duckduckgo is hosted on Microsoft-owned servers, how could that possibly be considered "private" by any stretch of imagination?

sawmurai 10mo ago

I had to set the language of my google account to English to make it finally stop auto translating YouTube. Setting the language in YouTube had worked for a few weeks, then it would be reset again. Setting the language of the google account itself appears to have fixed it for good.

esseph 10mo ago

Disabled Google search page location permissions. Should fix your localized results problem.

burnt-resistor 10mo ago
That's not how it works at all. It uses geo IP guessing that override user preferences, that's the whole point.
- esseph 10mo ago
  Ehhhhh.... If I don't allow Google to know where I am, I don't get location based responses. This is extremely easy to test in incognito mode. If I enable it I instantly get things specific to the area I live in.

burnt-resistor 10mo ago

Workaround: a VPN.

benhurmarcel 10mo ago

In my experience it’s been the case for years. I’ve been paying for Kagi instead to solve this.

kmfrk 10mo ago

YouTube does this too when I'm on a VPN through a different country, and it doesn't seem to have a lang: operator to steer it in the right direction. I'd ironically like more results in certain languages - just not language of the VPN location. Drives me nuts.

thiht 10mo ago

Almighty Google knows better, you don’t want English, you just don’t know it yourself! No seriously, I’m sure 2026 is the year the finest engineers in the world finally learn about Accept-Language and the fact that physical location != spoken language.

necovek 10mo ago
They know about it, but decided to ignore it "because most people don't set it correctly". Instead of trying to figure out who has set it correctly first, and then use it if they have, they always default to language and search results for your location. I can get the location bit: they want/need to show you local ads, so they push local shops to you too (and just maybe, you do want stuff nearby), but language?

FrankSansC 10mo ago

I've got the exact same issue : everything set in English but Google still show me results in French. Even going into advanced search and forcing it to show only results in English doesn't work... And I'm not even talking about the crappy results. 2026 is going to be the year I'm leaving Google for good.

eevmanu 10mo ago

cr=country<two letter> I have a "kind" of similar need and use *cr* query param based on *ISO 3166-1 alpha-2* [1] to force official language when i want to narrow the search on a specific country (as example when I want to search for english, I use *cr=countryUS*) [1] https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 p.s.: YMMV, sometimes works, sometimes it doesn't, most of the time works but there is no determinism

numpad0 10mo ago

Oh it's a lot worse than that. Google Search is localized at scales of about Starlink cell size. You get completely diffrent results by just using a device that are known to live 10 miles from where you'd be. I know it because there lots of information that don't show on my devices but does on many others away from me. It's annoying to say the very least.

pier25 10mo ago

It’s super frustrating. It used to be the case that if your query was in one language you’d get results in that language but not anymore. I regularly get a mix of multiple languages and even translated stuff. I've even seen multiple AI blocks in the same results page in two different languages. It's a mess. I don't think anyone at Google knows what's going on anymore.

hulitu 10mo ago

> Tell HN: Google ignores English searches and forces localized results Not only Google. Duckduckgo does the same.