A lot of the issue has to do with marketing. Some people name their tool for the pizazz it might generate and gain them fame or it's an actual company motivatio

A lot of the issue has to do with marketing. Some people name their tool for the pizazz it might generate and gain them fame or it's an actual company motivation. Instead of a hammer is a hammer and a heavy hammer should be named "heavy_hammer". EDIT: I just noticed that the marketing angle is mentioned in the article.