“scrollytelling”? Scrolling? Or tap to slideshow, which doesn’t require scrolling? Or some novel format that uses scrolling as a gesture to “advance”? Wouldn’t

“scrollytelling”? Scrolling? Or tap to slideshow, which doesn’t require scrolling? Or some novel format that uses scrolling as a gesture to “advance”? Wouldn’t that have taken off somewhere other than overwrought marketing pages on Apple.com? Is it different than tapping?