4 ms·

That... doesn't bother me more than any other commercial. Commercials are mostly dumb. This is another pretty dumb one. It has clunky AI just like plenty of ot

That... doesn't bother me more than any other commercial. Commercials are mostly dumb. This is another pretty dumb one. It has clunky AI just like plenty of other commercials have clunky traditional VFX. Can't really see myself getting worked up about it? If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that.

watwut 11mo ago
> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. There are way more people who want to be movie VFX artists then positions. Artists do commercials, because it pays that is where jobs are. They would gladly do cool movies.
- crazygringo 11mo ago
  > There are way more people who want to be movie VFX artists then positions. Not good ones. Good VFX studios are actually a major blocker in movie production, because there aren't enough of them. And their only limit is the number of qualified artists available.
  - watwut 11mo ago
    Really not. If the movie studios were willing to pay for that, there would be more studios. We are talking about very competitive field where employers call all the shots. You know how you recognize lack of workers in an area? By high salaries, low competitiveness and very good working conditions.
aswegs8 11mo ago
Don't get it either. LGTM. Sure, it's no high budget (pre-AI) Coca Cola Christmas Ad, but it's not disturbing or particularly bad. Feels like people are just jumping on the "AI ads bad" bandwagon.
sssilver 11mo ago
> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. This isn’t how it works. Excel didn’t free up bookkeepers to become CFOs. Digital photography didn’t free up photo lab technicians to become cinematographers. The person who in 1970 would have been an accountant at Ford Motor Company with a pension and a mortgage is now, displaced by Excel, working at two burger joints to make ends meet, with no realistic path to anything better. The VFX artists will follow in the exact same footsteps. The shareholders will keep the difference, as they have time and again.
- crazygringo 11mo ago
  > This isn’t how it works. It absolutely is how it works. You've got your economics wrong. Your analogies are wrong because you're talking about people getting massive promotions. I'm talking about doing the exact same job, just for a different type of company. Also, you realize that accountants still exist and it's a well-paying job? They just use Excel now. They're not "working at two burger joints".
mikkupikku 11mo ago
> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. If they've run out of bread, let them eat cake.
- crazygringo 11mo ago
  > If they've run out of bread, let them eat cake. Genuinely don't know what you're talking about. There's massive demand in Hollywood for good VFX people. It's not some luxury job or something...?
  - doph 11mo ago
    There's a reason nearly all of the old guard VFX studios were driven to bankruptcy over the last decade and it doesn't have anything to do with massive demand for talent.
    - crazygringo 11mo ago
      Yes, the reason was massive underbidding and fixed-bid contracts that would overrun. In other words, mismanagement. There still aren't enough senior-level VFX artists in a Hollywood. It continues to be a blocker.
  - mikkupikku 11mo ago
    There's demand for VFX artists like there's demand for video game developers; so many people want to do it that it drives wages down and there's demand for even cheaper labor. Nobody dreams of making TV commercials, movies are what people want to make.
    - crazygringo 11mo ago
      Yes there are so many people that want to do it. Unfortunately, they're mostly junior-level. There continues to be a real shortage of senior-level VFX talent.
      - 11mo ago

watwut 11mo ago

> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. There are way more people who want to be movie VFX artists then positions. Artists do commercials, because it pays that is where jobs are. They would gladly do cool movies.

crazygringo 11mo ago
> There are way more people who want to be movie VFX artists then positions. Not good ones. Good VFX studios are actually a major blocker in movie production, because there aren't enough of them. And their only limit is the number of qualified artists available.
- watwut 11mo ago
  Really not. If the movie studios were willing to pay for that, there would be more studios. We are talking about very competitive field where employers call all the shots. You know how you recognize lack of workers in an area? By high salaries, low competitiveness and very good working conditions.

aswegs8 11mo ago

Don't get it either. LGTM. Sure, it's no high budget (pre-AI) Coca Cola Christmas Ad, but it's not disturbing or particularly bad. Feels like people are just jumping on the "AI ads bad" bandwagon.

sssilver 11mo ago

> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. This isn’t how it works. Excel didn’t free up bookkeepers to become CFOs. Digital photography didn’t free up photo lab technicians to become cinematographers. The person who in 1970 would have been an accountant at Ford Motor Company with a pension and a mortgage is now, displaced by Excel, working at two burger joints to make ends meet, with no realistic path to anything better. The VFX artists will follow in the exact same footsteps. The shareholders will keep the difference, as they have time and again.

crazygringo 11mo ago
> This isn’t how it works. It absolutely is how it works. You've got your economics wrong. Your analogies are wrong because you're talking about people getting massive promotions. I'm talking about doing the exact same job, just for a different type of company. Also, you realize that accountants still exist and it's a well-paying job? They just use Excel now. They're not "working at two burger joints".

mikkupikku 11mo ago

> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. If they've run out of bread, let them eat cake.

crazygringo 11mo ago
> If they've run out of bread, let them eat cake. Genuinely don't know what you're talking about. There's massive demand in Hollywood for good VFX people. It's not some luxury job or something...?
- doph 11mo ago
  There's a reason nearly all of the old guard VFX studios were driven to bankruptcy over the last decade and it doesn't have anything to do with massive demand for talent.
  - crazygringo 11mo ago
    Yes, the reason was massive underbidding and fixed-bid contracts that would overrun. In other words, mismanagement. There still aren't enough senior-level VFX artists in a Hollywood. It continues to be a blocker.
- mikkupikku 11mo ago
  There's demand for VFX artists like there's demand for video game developers; so many people want to do it that it drives wages down and there's demand for even cheaper labor. Nobody dreams of making TV commercials, movies are what people want to make.
  - crazygringo 11mo ago
    Yes there are so many people that want to do it. Unfortunately, they're mostly junior-level. There continues to be a real shortage of senior-level VFX talent.
    - 11mo ago