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Having spent enough time with marketing and PR folks, I really wouldn't be surprised if this supposed backlash is overhyped as a way to get more people interest

by erikig 10mo ago

Having spent enough time with marketing and PR folks, I really wouldn't be surprised if this supposed backlash is overhyped as a way to get more people interested in seeing the ad.

zemo 10mo ago
they want more people to see it so they removed it from YouTube?
- swarnie 10mo ago
  I've encountered far too many people who actively seek out ads or look forward to them, people I usually respect, its baffling.
- edwin2 10mo ago
  they probably understand it’s impossible (or very hard) to fully delete viral content and that it’d get re-shared PLUS they double dip as they get extra search traffic for their brand from people trying to find the video the forbidden fruit is more enticing
- Ekaros 10mo ago
  If I was cynical marketer I would say make a couple of copies. And then pull it from your channel. Then spread those on social media.
  - DonHopkins 10mo ago
    If I was a cynical troll I would generate something ghastly, spread it on social media, and claim it was from McDonalds. https://www.facebook.com/reel/1184701899747516 https://www.facebook.com/reel/1184701899747516
- kakacik 10mo ago
  Outrage and clickbait has more than one form and it works surprisingly well on masses, part of orange mans success story. Just look at us discussing it, it wouldn't happen with (much more costly) normal MCD ad.
- Libidinalecon 10mo ago
  It is hard to buy this type of mass coverage along with: "Wow McDonald's they really have a moral compass and listen to the people!"
koakuma-chan 10mo ago
It worked
ErigmolCt 10mo ago
If this was intentional PR, then someone wildly misread the room
- Centigonal 10mo ago
  Some marketers thrive on "bad PR." The Paul brothers and Tesla are good examples.
  - classified 10mo ago
    An old adage says, there is no such thing as "bad PR".
    - dymk 10mo ago
      The old adage is dumb, of course there is bad PR, that’s why people hire PR firms to begin with

by erikig 10mo ago

Having spent enough time with marketing and PR folks, I really wouldn't be surprised if this supposed backlash is overhyped as a way to get more people interested in seeing the ad.

zemo 10mo ago

they want more people to see it so they removed it from YouTube?

swarnie 10mo ago
I've encountered far too many people who actively seek out ads or look forward to them, people I usually respect, its baffling.
edwin2 10mo ago
they probably understand it’s impossible (or very hard) to fully delete viral content and that it’d get re-shared PLUS they double dip as they get extra search traffic for their brand from people trying to find the video the forbidden fruit is more enticing
Ekaros 10mo ago
If I was cynical marketer I would say make a couple of copies. And then pull it from your channel. Then spread those on social media.
- DonHopkins 10mo ago
  If I was a cynical troll I would generate something ghastly, spread it on social media, and claim it was from McDonalds. https://www.facebook.com/reel/1184701899747516 https://www.facebook.com/reel/1184701899747516
kakacik 10mo ago
Outrage and clickbait has more than one form and it works surprisingly well on masses, part of orange mans success story. Just look at us discussing it, it wouldn't happen with (much more costly) normal MCD ad.
Libidinalecon 10mo ago
It is hard to buy this type of mass coverage along with: "Wow McDonald's they really have a moral compass and listen to the people!"

koakuma-chan 10mo ago

It worked

ErigmolCt 10mo ago

If this was intentional PR, then someone wildly misread the room

Centigonal 10mo ago
Some marketers thrive on "bad PR." The Paul brothers and Tesla are good examples.
- classified 10mo ago
  An old adage says, there is no such thing as "bad PR".
  - dymk 10mo ago
    The old adage is dumb, of course there is bad PR, that’s why people hire PR firms to begin with