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This is the slop that BBC failed to show you: https://www.youtube.com/watch?v=E-YwjXEVGo8 https://www.youtube.com/watch?v=E-YwjXEVGo8
by Fricken 10mo ago
This is the slop that BBC failed to show you:
https://www.youtube.com/watch?v=E-YwjXEVGo8 https://www.youtube.com/watch?v=E-YwjXEVGo8
- HardwareLust 10mo agoHoly shit that's awful.
- jackdoe 10mo agobut cheap
- BoredPositron 10mo agoThe agency said they spent over 5000 hours just in the execution.
- gdulli 10mo agoI haven't watched it but I'm sure they also either said or implied McDonalds is worthwhile on some level so we can pump the brakes on taking them at their word.
- deleted 10mo ago[deleted]
- creata 10mo agoIs there any doubt that the agency is lying?
- bediger4000 10mo agoNo. Advertising is all lies, so by any system of logic, as agencies are habitual, consistent liars.
- deleted 10mo ago[deleted]
- aitchnyu 10mo agoI've seen individual AI fans create these in minutes, hardly '"seven weeks" where the team "hardly slept" and created "thousands of takes"'.
- eurekin 10mo agoOh, that can also mean they were out partying using the ad budgets funds :D
- amonith 10mo agoThe thing is, if you want AI output to be heavily directed, which is probably the case here, I can imagine that thousands of random takes had to be made to make the damn thing follow the director's imagination. If you don't care too much about the output you can make these very quickly, yeah.
- deleted 10mo ago[deleted]
- josefritzishere 10mo agoThis is worse than what the average college kid can do over a weekend. What garbage.
- crazygringo 10mo agoThat... doesn't bother me more than any other commercial. Commercials are mostly dumb. This is another pretty dumb one. It has clunky AI just like plenty of other commercials have clunky traditional VFX. Can't really see myself getting worked up about it? If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that.
- watwut 10mo ago> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. There are way more people who want to be movie VFX artists then positions. Artists do commercials, because it pays that is where jobs are. They would gladly do cool movies.
- crazygringo 10mo ago> There are way more people who want to be movie VFX artists then positions. Not good ones. Good VFX studios are actually a major blocker in movie production, because there aren't enough of them. And their only limit is the number of qualified artists available.
- watwut 10mo agoReally not. If the movie studios were willing to pay for that, there would be more studios. We are talking about very competitive field where employers call all the shots. You know how you recognize lack of workers in an area? By high salaries, low competitiveness and very good working conditions.
- aswegs8 10mo agoDon't get it either. LGTM. Sure, it's no high budget (pre-AI) Coca Cola Christmas Ad, but it's not disturbing or particularly bad. Feels like people are just jumping on the "AI ads bad" bandwagon.
- sssilver 10mo ago> If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that. This isn’t how it works. Excel didn’t free up bookkeepers to become CFOs. Digital photography didn’t free up photo lab technicians to become cinematographers. The person who in 1970 would have been an accountant at Ford Motor Company with a pension and a mortgage is now, displaced by Excel, working at two burger joints to make ends meet, with no realistic path to anything better. The VFX artists will follow in the exact same footsteps. The shareholders will keep the difference, as they have time and again.
- rsynnott 10mo agoThere's a link to the ad in the article (the linked text "The Advert"). It is, indeed, astonishingly bad, even for AI slop.