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> Conversion rate is entirely subjective to the product Actually, conversion rate is completely objective - it is the percentage of users you have who 'convert
by debacle 14y ago
> Conversion rate is entirely subjective to the product
Actually, conversion rate is completely objective - it is the percentage of users you have who 'convert' and become customers.
What that means for your company might be different from product to product and industry to industry, but a 3% conversion rate for freemium is awesome.
- dchuk 14y agoI suppose I was unclear, I meant the value from a 3% conversion rate for a product is subjective to that product or niche.
- adgar2 14y agoThat isn't what the word "subjective" means. For each market, there are objective numbers to be researched and acted upon. You mean 3% conversion being awesome "is relative to"/"varies by" a given product or niche.
- dchuk 14y ago"For each market, there are objective numbers to be researched and acted upon." and "A 3% conversion rate being awesome is subjective to the niche or product" are compatible statements. EDIT: "subjective" is traditionally used when someone's opinions or biases are influencing a decision or conclusion, so I see where the confusion is here and the fault is mine for using that word. My main point is that there is no one-size-fits-all "good" conversion percentage, it's entirely dependent on the product and market.
- nopinsight 14y agoI think the word you're looking for is "subject to that product...".