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Not as a shareholder, but as a customer and user I’m very ok if they just focus on making those rectangles. Makes no difference to me if Apple does the new “in

Not as a shareholder, but as a customer and user I’m very ok if they just focus on making those rectangles. Makes no difference to me if Apple does the new “innovative” products or if some other company does it. But if Apple starts getting “visions” and those interfere with the iOS and macOS experience that I have and like now, I’ll be annoyed. I like my MacBook, AirPods, and iPhone how they are now. If they don’t screw these up, great. Anything else is gravy. I feel your comment subtly implies that if Apple doesn’t start making a self driving car or LLM Siri or robot dog walker or whatever then it’s “boring,” but I strongly feel there is (for all intents and purposes) limitless engineering that could go into refining and gradually expanding their existing ecosystem of products and these efforts would be quite interesting in their own right. During Cook’s time at the helm, Apple has made major product improvements that greatly improved their value to me including AFS, arm laptop processors, Secure Enclave, camera improvements, and many others.

yieldcrv 11mo ago
whew that visions is a triple entedre, way to go
lamontcg 11mo ago
> But if Apple starts getting “visions” [...] I fear it is going to start getting visions of monetization and injecting advertisement and tracking into everything. I don't see where the growth is coming from unless they start trying to squeeze what they've got entirely dry.
wilg 11mo ago
The problem is Apple’s software quality is the worst it’s ever been while the hardware is the best it’s ever been.
- 01100011 11mo ago
  I've been talking about switching to iOS from Android for over a decade. When Google finally pissed me off enough to get serious last year I just happened to buy my mom an ipad and perform the setup. Bad experience. Then helping my wife with her iphone cemented it: no way. I thought apple would be perfectly polished albeit a little restricted vs android but it was just as janky except in different ways.
- matwood 11mo ago
  > software quality is the worst it’s ever been I feel like this is a recency bias. Snow Leopard famously had 'zero new features' so they could focus on cleaning things up. https://en.wikipedia.org/wiki/Mac_OS_X_Snow_Leopard https://en.wikipedia.org/wiki/Mac_OS_X_Snow_Leopard
  - wilg 11mo ago
    Yeah, if they did something like that now it might help the software quality.
m463 11mo ago
"vision" would be to do things for the customer - actually allow privacy, even from apple itself. Like turn off telemetry, not just anonymize it. and opt-in, not opt-out. - install apps without asking permission - allow access to your data, for example to export your imessages Just in general be respectful and polite
- jaredklewis 11mo ago
  Sure fine by me, but the comment I am responding to seems to be longing for a new Jobs like figure that will prioritize “innovation” to take over. I don’t think the GP is talking about an iMessage export feature. We have no reason to believe Jobs himself would care about any of the points you have listed (all of which seem great to me). For me, I’ve been fine with bean-counter Cook. MacBooks and iPhones are not perfect, but I strongly prefer them to the competition.
- astrange 11mo ago
  Telemetry is opt-in. It asks you during setup.
  - walthamstow 11mo ago
    Isn't the checkbox already ticked though? I'd say that's opt-out. The user must take direct action to avoid telemetry.
    - resonanttoe 11mo ago
      It's not a check box, its a button choice ("Share diagnostics" "Don't Share") It's pretty explicit in intent.
      - s1mplicissimus 11mo ago
        Usually, there's a default blue bordered button and a non-highlighted grey one. Any chance the default blue button says "Share diagnostics"? Because that would still make it an opt-out
zaidf 11mo ago
No. I don’t want Apple to make LLM Siri. I do wish they would become the company unlocking creativity instead of shackling it. I will give you one specific example: iOS has extreme limitations on what it allows app developers to display on the Lock Screen. The area each app gets is limited. What gets displayed and how is very limited. How often the data gets displayed is limited. This might sound like nitpick. But I guarantee you that if they removed many of these limitations, it will reduce total screen time: because many things that make people unlock their phone can be done from the Lock Screen…if only Apple leadership would allow and incentivize their product and engineering teams. Instead, they want people to force unlocking of the screen to do actual productive tasks because the next thing people instinctively do is…doom scroll. And doom scrolling is profitable for Apple. It is 2025. I have to unlock and open Google Maps to reliably tell when the next train will arrive. Why? I’ve tried many apps that attempt to fix this. They are all severely limited by the iOS restrictions. Why? What are they optimizing for? The Camera Roll app is a clusterfuck. Apple Maps is considering introducing ads. iOS makes little attempt to tell you about trials: I download an app, I enable the trial, I conclude within minutes this app is not it. Now to cancel, I have to make 5+ taps. Often, I forget until I get the receipt from Apple. You’re telling me no PM at Apple has proposed mechanisms like a reminder or popup a day before my trial ends asking if I want to cancel or keep the subscription? Apple knows after all that I have barely used this app! I can keep going. Like OP said, it is pretty obvious the focus is on milking the cow. This is unfortunate because Apple’s positioning was to do the right thing for the user who paid a premium for the device. They are increasingly and consistently doing things that makes the CFO happy at the expense of its user base.
- piazz 11mo ago
  How is doomscrolling profitable for Apple? Frankly I think it’s the opposite - Apple is one of the only BigCo without an advertising based biz model. Unlike say Meta, Apple didn’t profit directly from increased engagement with your iPhone (at least to a sizable extent), they profit when you purchase a new device. This alignment of incentives is what allows Apple to at least marginally prioritize user privacy in a way Meta/ Google just structurally cannot. Happy to be corrected though, of course :)
hulitu 11mo ago
> but as a customer and user I’m very ok if they just focus on making those rectangles. You can get almost the same rectangles at half the price. /s

yieldcrv 11mo ago

whew that visions is a triple entedre, way to go

lamontcg 11mo ago

> But if Apple starts getting “visions” [...] I fear it is going to start getting visions of monetization and injecting advertisement and tracking into everything. I don't see where the growth is coming from unless they start trying to squeeze what they've got entirely dry.

wilg 11mo ago

The problem is Apple’s software quality is the worst it’s ever been while the hardware is the best it’s ever been.

01100011 11mo ago
I've been talking about switching to iOS from Android for over a decade. When Google finally pissed me off enough to get serious last year I just happened to buy my mom an ipad and perform the setup. Bad experience. Then helping my wife with her iphone cemented it: no way. I thought apple would be perfectly polished albeit a little restricted vs android but it was just as janky except in different ways.
matwood 11mo ago
> software quality is the worst it’s ever been I feel like this is a recency bias. Snow Leopard famously had 'zero new features' so they could focus on cleaning things up. https://en.wikipedia.org/wiki/Mac_OS_X_Snow_Leopard https://en.wikipedia.org/wiki/Mac_OS_X_Snow_Leopard
- wilg 11mo ago
  Yeah, if they did something like that now it might help the software quality.

m463 11mo ago

"vision" would be to do things for the customer - actually allow privacy, even from apple itself. Like turn off telemetry, not just anonymize it. and opt-in, not opt-out. - install apps without asking permission - allow access to your data, for example to export your imessages Just in general be respectful and polite

jaredklewis 11mo ago
Sure fine by me, but the comment I am responding to seems to be longing for a new Jobs like figure that will prioritize “innovation” to take over. I don’t think the GP is talking about an iMessage export feature. We have no reason to believe Jobs himself would care about any of the points you have listed (all of which seem great to me). For me, I’ve been fine with bean-counter Cook. MacBooks and iPhones are not perfect, but I strongly prefer them to the competition.
astrange 11mo ago
Telemetry is opt-in. It asks you during setup.
- walthamstow 11mo ago
  Isn't the checkbox already ticked though? I'd say that's opt-out. The user must take direct action to avoid telemetry.
  - resonanttoe 11mo ago
    It's not a check box, its a button choice ("Share diagnostics" "Don't Share") It's pretty explicit in intent.
    - s1mplicissimus 11mo ago
      Usually, there's a default blue bordered button and a non-highlighted grey one. Any chance the default blue button says "Share diagnostics"? Because that would still make it an opt-out

zaidf 11mo ago

No. I don’t want Apple to make LLM Siri. I do wish they would become the company unlocking creativity instead of shackling it. I will give you one specific example: iOS has extreme limitations on what it allows app developers to display on the Lock Screen. The area each app gets is limited. What gets displayed and how is very limited. How often the data gets displayed is limited. This might sound like nitpick. But I guarantee you that if they removed many of these limitations, it will reduce total screen time: because many things that make people unlock their phone can be done from the Lock Screen…if only Apple leadership would allow and incentivize their product and engineering teams. Instead, they want people to force unlocking of the screen to do actual productive tasks because the next thing people instinctively do is…doom scroll. And doom scrolling is profitable for Apple. It is 2025. I have to unlock and open Google Maps to reliably tell when the next train will arrive. Why? I’ve tried many apps that attempt to fix this. They are all severely limited by the iOS restrictions. Why? What are they optimizing for? The Camera Roll app is a clusterfuck. Apple Maps is considering introducing ads. iOS makes little attempt to tell you about trials: I download an app, I enable the trial, I conclude within minutes this app is not it. Now to cancel, I have to make 5+ taps. Often, I forget until I get the receipt from Apple. You’re telling me no PM at Apple has proposed mechanisms like a reminder or popup a day before my trial ends asking if I want to cancel or keep the subscription? Apple knows after all that I have barely used this app! I can keep going. Like OP said, it is pretty obvious the focus is on milking the cow. This is unfortunate because Apple’s positioning was to do the right thing for the user who paid a premium for the device. They are increasingly and consistently doing things that makes the CFO happy at the expense of its user base.

piazz 11mo ago
How is doomscrolling profitable for Apple? Frankly I think it’s the opposite - Apple is one of the only BigCo without an advertising based biz model. Unlike say Meta, Apple didn’t profit directly from increased engagement with your iPhone (at least to a sizable extent), they profit when you purchase a new device. This alignment of incentives is what allows Apple to at least marginally prioritize user privacy in a way Meta/ Google just structurally cannot. Happy to be corrected though, of course :)

hulitu 11mo ago

> but as a customer and user I’m very ok if they just focus on making those rectangles. You can get almost the same rectangles at half the price. /s