I feel like the target audience is this is people who have zero sympathy for the poor, but the thing is that's generally not an opinion they reasoned themselves

I feel like the target audience is this is people who have zero sympathy for the poor, but the thing is that's generally not an opinion they reasoned themselves into. They don't want to spend the money helping anybody so they rationalize that a decide nobody deserves help. So don't expect any minds to change based on facts and logic. (For the record I give no money to charity because I'm completely selfish; I make no assumptions about the people I don't help)