> It starts as a murmur in the boardroom, hardens into a cost-optimisation initiative, and eventually mutates into a strategic delusion: “This time, we’ll reduc

> It starts as a murmur in the boardroom, hardens into a cost-optimisation initiative, and eventually mutates into a strategic delusion: “This time, we’ll reduce our need for them.” For me it’s the flatly self-insistent prose.