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> flask Off-topic, but I absolutely loathe new Flask logo. Old one[0] has this vintage, crafty feel. And the new one[1] looks like it was made by a starving hi

> flask Off-topic, but I absolutely loathe new Flask logo. Old one[0] has this vintage, crafty feel. And the new one[1] looks like it was made by a starving high schooler experimenting with WordArt. [0] - https://upload.wikimedia.org/wikipedia/commons/3/3c/Flask_logo.svg https://upload.wikimedia.org/wikipedia/commons/3/3c/Flask_lo... [1] - https://flask.palletsprojects.com/en/stable/_images/flask-name.svg https://flask.palletsprojects.com/en/stable/_images/flask-na...

bigmadshoe 1y ago
It’s hideous!
Stratoscope 1y ago
I hope they go Full Cracker Barrel on this: 1. Original logo has country charm and soul. 2. Replaced with a modern soulless logo. 3. Customer outrage! 4. Company (or open source project) comes to its senses and returns to old logo. https://media.nbcboston.com/2025/08/cracker-barrel-split.jpg https://media.nbcboston.com/2025/08/cracker-barrel-split.jpg (n.b. The Cracker Barrel Rebellion is sometimes associated with MAGA. I am very far from that, but I have to respect when people of any political stripe get something right.)
- UltraSane 1y ago
  The Cracker Barrel "controversy" seems to have largely been fueled by bots.
  - eatkd 1y ago
    Any source for that?
    - toomuchtodo 1y ago
      https://www.nrn.com/casual-dining/cracker-barrel-s-logo-controversy-was-driven-by-bots-what-operators-should-learn-from-this https://www.nrn.com/casual-dining/cracker-barrel-s-logo-cont... https://www.wsj.com/articles/bot-networks-are-helping-drag-consumer-brands-into-the-culture-wars-63dffa04 https://www.wsj.com/articles/bot-networks-are-helping-drag-c...
      - hajile 1y ago
        Did anyone short Cracker Barrel stock? If not, I have a hard time seeing why bots would have any interest in investing the time/money. There also didn't seem to be any political clout being gained by the complaints. More real-world is that I know tons of friends/relatives in the South and I don't know of even ONE that liked the redesign.
        pstuart 1y ago
        Rage baiting has value to certain groups.
        dhosek 1y ago
        I recall reading somewhere about some investor who wanted to take control of cb who drove this, so less shorting and more opportunistic drive down the price to buy more shares at a lower price.
        joshkel 1y ago
        Yes. Sardar Biglari, who's an activist investor and the CEO and owner of Steak'n'Shake, has been pushing for more control over Cracker Barrel for several years. He amplified some of the backlash against Cracker Barrel. https://fortune.com/2025/09/18/sardar-biglari-war-against-cracker-barrel/ https://fortune.com/2025/09/18/sardar-biglari-war-against-cr...
        UltraSane 1y ago
        Russia has gotten VERY good at amplifying any cultural differences or controversies in order to break US politics (and many other countries). If you hadn't noticed it has been VERY effective.
        MomsAVoxell 1y ago
        If you haven't noticed, there is no evidence of your claims.
  - MarcelOlsz 1y ago
    Or the President.
- swyx 1y ago
  ah, the New Coke Gambit
  - acomjean 1y ago
    Ah New Coke… Oddly I liked new coke better. My most 80s possession is a new coke can with max headroom on it. They had both new and “classic” for a while co existing.
    - jkaplowitz 1y ago
      > Oddly I liked new coke better. Fun fact: so did most focus groups and (I think?) blind taste tests when it was just presented as a new drink, but they tended to be horrified by the idea of it actually replacing classic Coke. The problem with that switch was mostly psychological / cultural, not chemical. Also, Diet Coke, which remains quite popular, is still based on the New Coke formula except with the sweetener swapped out. The no-calorie version of classic Coke is Coke Zero. The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now.
      - cyphar 1y ago
        > The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now. This might be a per-country thing -- Coke Zero has always been more popular in Australia ever since it came out (it can be hard to find Diet Coke in vending machines and for single-bottle sales here). Of course, Coke (and Pepsi) can taste different in different countries but I would say the Aussie one tastes pretty similar to the American one.
    - thymehog 1y ago
      ahhh, Max Headroom. Classic memory reference: https://en.wikipedia.org/wiki/Max_Headroom_signal_hijacking https://en.wikipedia.org/wiki/Max_Headroom_signal_hijacking
- b00ty4breakfast 1y ago
  the funny thing about the Cracker Barrel brouhaha is that the new one still looked like something you'd find on a pack of matches from a hotel bar in the 70s.
  - janc_ 1y ago
    It looked like Cracker Barrel's own logo in the 1960s/1970 IIRC.
parlortricks 1y ago
yikes, that is not a great logo. it has also lost its essence
- Stratoscope 1y ago
  In fact, when I saw the new logo, the first thing that came to my mind was Brigadier General Jack D. Ripper in Dr. Strangelove saying "I deny them my essence."
- travisgriggs 1y ago
  But, this seems to me the gestalt of modern design. Less less less. Until it is no more. I also hate the new ones. And most of what modern design pumps out now days.
Gud 1y ago
Whyyyyyyyy
echelon 1y ago
Oh God, that's not it. The old logo is classic and bespoke. I could recall it from memory. It's impressionable. The new one looks like an unfunded 2005-era dorm room startup. XmlHttpRequests for sheep herders.
- deleted 1y ago
  [deleted]
- cap11235 1y ago
  No, it looks like a disney channel show in 2008 that had one season
Imustaskforhelp 1y ago
I didn't know that they have the new logo before reading your comment. Been 2 years since I last searched flask but yeah the old logo was vintage and I also preferred the old logo and the new logo feels mid/sucks. The old logo is much better.
- hackernewds 1y ago
  Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant
  - wiseowise 1y ago
    > Old logo is impossible to resize and present on any assets that aren't rectangular. Neither is the new one, because you have to be a madman to show this hideous thing anywhere.
  - coldtea 1y ago
    >Old logo is impossible to resize and present on any assets that aren't rectangular. Who the fuck cares? That never hurt flask from becoming a well beloved widely adopted tidy framework. And it's trivial to "resize and present" the old log on "assets that aren't rectangular"... >Flask isn't a country podunk restaurant Yeah, apparently by the new logo it's a generic mall fast food chain restaurant for people with zero taste
    - actionfromafar 1y ago
      Haha, it is very similar! Spot-on. Here's Sysco, generic mall fast food distributor: https://www.youtube.com/watch?v=rXXQTzQXRFc https://www.youtube.com/watch?v=rXXQTzQXRFc https://logos-world.net/wp-content/uploads/2024/01/Sysco-Logo.jpg https://logos-world.net/wp-content/uploads/2024/01/Sysco-Log...
  - philipallstar 1y ago
    > Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant You're measuring it by irrelevant measures. This is like when all the terrible Western game devs criticised Elden Ring because it didn't have "good UX".
hackernewds 1y ago
Love the new one
foresto 1y ago
The old logo would seem at home on a shelf of classic O'Reilly books. :)
dandellion 1y ago
Wow, the new one is disgusting.
saltcured 1y ago
I think it should not have a logo, so it is left to interpretation. Thinking about hand-rolled web services, I usually imagine either a stealth alcoholic's metal flask or a mad scientist's Erlenmeyer flask.
WD-42 1y ago
What the…? I guess I’ve been reaching for FastAPI instead of flask these days because I had no idea this happened. Didn’t all the pallets projects have the old timey logos? I wonder what happened.
coldtea 1y ago
The usual crap when either some "business" or some "designer" types come in
thaumasiotes 1y ago
Huh. What most stands out to me about the logo, old and new, is that it clearly depicts a drinking horn instead of a flask.
BreakingProd 1y ago
I was unaware of the new logo… and I am just realizing for the first time after many many Flask apps… that the logo is not a chili pepper.
- w-ll 1y ago
  This logo is bad.. not even talking about the mark, the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k', the 'a' and the 'k' bad, even the lower bar on the 'f' angle is just... eww. And then the mark. I dont get any of this.
  - IshKebab 1y ago
    Oof that a
  - latexr 1y ago
    > the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k' Just like in the old one. That is not strange in the slightest, it is a very common feature of typefaces that the ascenders of lower case letters overshoot the height of uppercase. That is one of the ways to distinguish an uppercase i from a lower case L. > And then the mark. I dont get any of this. They look to be following the Material Design logo trend that was in fashion a while ago. Following trends in logo design is never a good idea, it makes them look outdated soon.
- nkozyra 1y ago
  Using a chili pepper as a flask could work, though, but not necessarily recommended.
- doctaj 1y ago
  I feel dumb - I thought it was a chili pepper, too.
- wiseowise 1y ago
  I take it you’re not from Europe. https://en.wikipedia.org/wiki/Drinking_horn https://en.wikipedia.org/wiki/Drinking_horn
varispeed 1y ago
New logo looks like a device some tribes' men use to cover their member.
esafak 1y ago
https://medium.com/@tsecretdeveloper/why-logos-are-getting-boring-95891eddf306 https://medium.com/@tsecretdeveloper/why-logos-are-getting-b...
zestyping 1y ago
Goodness gracious, that font in the new logo is the most hideous font I've seen in a very long time.
callamdelaney 1y ago
Yeah I yearn to go back to flask but the logo is giving me the ick.
guywithahat 1y ago
Counterpoint: The old logo looks like it's for a piece of software that stopped being maintained 15 years ago
AlienRobot 1y ago
Is it just me or there has never been a single logo update in history that actually improved a logo? An once whimsical corner of web development has lost its charm due to arbitrary trends.
Terretta 1y ago
For [1] they picked clip-art of a crown molding cross section.

bigmadshoe 1y ago

It’s hideous!

Stratoscope 1y ago

I hope they go Full Cracker Barrel on this: 1. Original logo has country charm and soul. 2. Replaced with a modern soulless logo. 3. Customer outrage! 4. Company (or open source project) comes to its senses and returns to old logo. https://media.nbcboston.com/2025/08/cracker-barrel-split.jpg https://media.nbcboston.com/2025/08/cracker-barrel-split.jpg (n.b. The Cracker Barrel Rebellion is sometimes associated with MAGA. I am very far from that, but I have to respect when people of any political stripe get something right.)

UltraSane 1y ago
The Cracker Barrel "controversy" seems to have largely been fueled by bots.
- eatkd 1y ago
  Any source for that?
  - toomuchtodo 1y ago
    https://www.nrn.com/casual-dining/cracker-barrel-s-logo-controversy-was-driven-by-bots-what-operators-should-learn-from-this https://www.nrn.com/casual-dining/cracker-barrel-s-logo-cont... https://www.wsj.com/articles/bot-networks-are-helping-drag-consumer-brands-into-the-culture-wars-63dffa04 https://www.wsj.com/articles/bot-networks-are-helping-drag-c...
    - hajile 1y ago
      Did anyone short Cracker Barrel stock? If not, I have a hard time seeing why bots would have any interest in investing the time/money. There also didn't seem to be any political clout being gained by the complaints. More real-world is that I know tons of friends/relatives in the South and I don't know of even ONE that liked the redesign.
      - pstuart 1y ago
        Rage baiting has value to certain groups.
      - dhosek 1y ago
        I recall reading somewhere about some investor who wanted to take control of cb who drove this, so less shorting and more opportunistic drive down the price to buy more shares at a lower price.
        joshkel 1y ago
        Yes. Sardar Biglari, who's an activist investor and the CEO and owner of Steak'n'Shake, has been pushing for more control over Cracker Barrel for several years. He amplified some of the backlash against Cracker Barrel. https://fortune.com/2025/09/18/sardar-biglari-war-against-cracker-barrel/ https://fortune.com/2025/09/18/sardar-biglari-war-against-cr...
      - UltraSane 1y ago
        Russia has gotten VERY good at amplifying any cultural differences or controversies in order to break US politics (and many other countries). If you hadn't noticed it has been VERY effective.
        MomsAVoxell 1y ago
        If you haven't noticed, there is no evidence of your claims.
- MarcelOlsz 1y ago
  Or the President.
swyx 1y ago
ah, the New Coke Gambit
- acomjean 1y ago
  Ah New Coke… Oddly I liked new coke better. My most 80s possession is a new coke can with max headroom on it. They had both new and “classic” for a while co existing.
  - jkaplowitz 1y ago
    > Oddly I liked new coke better. Fun fact: so did most focus groups and (I think?) blind taste tests when it was just presented as a new drink, but they tended to be horrified by the idea of it actually replacing classic Coke. The problem with that switch was mostly psychological / cultural, not chemical. Also, Diet Coke, which remains quite popular, is still based on the New Coke formula except with the sweetener swapped out. The no-calorie version of classic Coke is Coke Zero. The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now.
    - cyphar 1y ago
      > The Coca-Cola Company has been working to increase Coke Zero's popularity, and it is now much more popular than it used to be, but I think Diet Coke continues to be more popular than Coke Zero even now. This might be a per-country thing -- Coke Zero has always been more popular in Australia ever since it came out (it can be hard to find Diet Coke in vending machines and for single-bottle sales here). Of course, Coke (and Pepsi) can taste different in different countries but I would say the Aussie one tastes pretty similar to the American one.
  - thymehog 1y ago
    ahhh, Max Headroom. Classic memory reference: https://en.wikipedia.org/wiki/Max_Headroom_signal_hijacking https://en.wikipedia.org/wiki/Max_Headroom_signal_hijacking
b00ty4breakfast 1y ago
the funny thing about the Cracker Barrel brouhaha is that the new one still looked like something you'd find on a pack of matches from a hotel bar in the 70s.
- janc_ 1y ago
  It looked like Cracker Barrel's own logo in the 1960s/1970 IIRC.

parlortricks 1y ago

yikes, that is not a great logo. it has also lost its essence

Stratoscope 1y ago
In fact, when I saw the new logo, the first thing that came to my mind was Brigadier General Jack D. Ripper in Dr. Strangelove saying "I deny them my essence."
travisgriggs 1y ago
But, this seems to me the gestalt of modern design. Less less less. Until it is no more. I also hate the new ones. And most of what modern design pumps out now days.

Gud 1y ago

Whyyyyyyyy

echelon 1y ago

Oh God, that's not it. The old logo is classic and bespoke. I could recall it from memory. It's impressionable. The new one looks like an unfunded 2005-era dorm room startup. XmlHttpRequests for sheep herders.

deleted 1y ago
[deleted]
cap11235 1y ago
No, it looks like a disney channel show in 2008 that had one season

Imustaskforhelp 1y ago

I didn't know that they have the new logo before reading your comment. Been 2 years since I last searched flask but yeah the old logo was vintage and I also preferred the old logo and the new logo feels mid/sucks. The old logo is much better.

hackernewds 1y ago
Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant
- wiseowise 1y ago
  > Old logo is impossible to resize and present on any assets that aren't rectangular. Neither is the new one, because you have to be a madman to show this hideous thing anywhere.
- coldtea 1y ago
  >Old logo is impossible to resize and present on any assets that aren't rectangular. Who the fuck cares? That never hurt flask from becoming a well beloved widely adopted tidy framework. And it's trivial to "resize and present" the old log on "assets that aren't rectangular"... >Flask isn't a country podunk restaurant Yeah, apparently by the new logo it's a generic mall fast food chain restaurant for people with zero taste
  - actionfromafar 1y ago
    Haha, it is very similar! Spot-on. Here's Sysco, generic mall fast food distributor: https://www.youtube.com/watch?v=rXXQTzQXRFc https://www.youtube.com/watch?v=rXXQTzQXRFc https://logos-world.net/wp-content/uploads/2024/01/Sysco-Logo.jpg https://logos-world.net/wp-content/uploads/2024/01/Sysco-Log...
- philipallstar 1y ago
  > Old logo is impossible to resize and present on any assets that aren't rectangular. Flask isn't a country podunk restaurant You're measuring it by irrelevant measures. This is like when all the terrible Western game devs criticised Elden Ring because it didn't have "good UX".

hackernewds 1y ago

Love the new one

foresto 1y ago

The old logo would seem at home on a shelf of classic O'Reilly books. :)

dandellion 1y ago

Wow, the new one is disgusting.

saltcured 1y ago

I think it should not have a logo, so it is left to interpretation. Thinking about hand-rolled web services, I usually imagine either a stealth alcoholic's metal flask or a mad scientist's Erlenmeyer flask.

WD-42 1y ago

What the…? I guess I’ve been reaching for FastAPI instead of flask these days because I had no idea this happened. Didn’t all the pallets projects have the old timey logos? I wonder what happened.

coldtea 1y ago

The usual crap when either some "business" or some "designer" types come in

thaumasiotes 1y ago

Huh. What most stands out to me about the logo, old and new, is that it clearly depicts a drinking horn instead of a flask.

BreakingProd 1y ago

I was unaware of the new logo… and I am just realizing for the first time after many many Flask apps… that the logo is not a chili pepper.

w-ll 1y ago
This logo is bad.. not even talking about the mark, the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k', the 'a' and the 'k' bad, even the lower bar on the 'f' angle is just... eww. And then the mark. I dont get any of this.
- IshKebab 1y ago
  Oof that a
- latexr 1y ago
  > the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k' Just like in the old one. That is not strange in the slightest, it is a very common feature of typefaces that the ascenders of lower case letters overshoot the height of uppercase. That is one of the ways to distinguish an uppercase i from a lower case L. > And then the mark. I dont get any of this. They look to be following the Material Design logo trend that was in fashion a while ago. Following trends in logo design is never a good idea, it makes them look outdated soon.
nkozyra 1y ago
Using a chili pepper as a flask could work, though, but not necessarily recommended.
doctaj 1y ago
I feel dumb - I thought it was a chili pepper, too.
wiseowise 1y ago
I take it you’re not from Europe. https://en.wikipedia.org/wiki/Drinking_horn https://en.wikipedia.org/wiki/Drinking_horn

varispeed 1y ago

New logo looks like a device some tribes' men use to cover their member.

esafak 1y ago

https://medium.com/@tsecretdeveloper/why-logos-are-getting-boring-95891eddf306 https://medium.com/@tsecretdeveloper/why-logos-are-getting-b...

zestyping 1y ago

Goodness gracious, that font in the new logo is the most hideous font I've seen in a very long time.

callamdelaney 1y ago

Yeah I yearn to go back to flask but the logo is giving me the ick.

guywithahat 1y ago

Counterpoint: The old logo looks like it's for a piece of software that stopped being maintained 15 years ago

AlienRobot 1y ago

Is it just me or there has never been a single logo update in history that actually improved a logo? An once whimsical corner of web development has lost its charm due to arbitrary trends.

Terretta 1y ago

For [1] they picked clip-art of a crown molding cross section.