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Brand is the second most important moat (only shy to regulation capture). If normal people start saying "ChatGPT" to refer to AI they win, just like how google
by raincole 1y ago
Brand is the second most important moat (only shy to regulation capture).
If normal people start saying "ChatGPT" to refer to AI they win, just like how google became a verb for search.
It seems to be the case.
- taurath 1y agoAs a counter, you can buy a hell of a lot of brand for $8 billion dollars though. You can give your most active 50,000 users $160,000 each, for example. You can run campaign ads in every billboard, radio, tv station and every facebook feed tarring and feathering ChatGPT Hell, for only $200m you could just get the current admin to force ChatGPT to sell to Larry Ellison, and deport Sam Altman to Abu Dahbi like Nermal from Garfield. So many options!
- raincole 1y agoYes, and it's what they're doing. Buying brand. > OpenAI also spent US$2 billion on sales and ad
- matwood 1y agoAccording to Google, Coca Cola spent over $5B on advertising in 2024 and most of the world already knows who they are. I think $8B (or the $2B OpenAI spent) buys a lot less branding than you think.
- lostlogin 1y agoDo you want to be sold sugar water for the rest of your life or come with me and see AI change the world?”