4 ms·
>selling to one of the hardest segments (developers who are notoriously frugal). But they don't sell to developers, they sell to suits high in the food chain o
by rs_rs_rs_rs_rs 1y ago
>selling to one of the hardest segments (developers who are notoriously frugal).
But they don't sell to developers, they sell to suits high in the food chain of a corporation.
- hu3 1y agoI know many developers who buy Jetbrains licenses from their own pockets.
- mgkimsal 1y agoI'm one... I was introduced to JB by someone else who paid out of their own pocket 18 years ago. I thought he was crazy... then a couple years later I tried it in earnest and it was ... life (well career) changing.
- brentroose 1y agoOut of curiosity: do you know why they pay for it themselves instead of asking their company to do so?
- bayindirh 1y agoBecause not all "developers" are developers in their day jobs. I'm personally a sysadmin most of the time, and I do my own R&D (mostly academic, but novel). Some tools I like are not free, and I buy licenses by myself.
- kyriakos 1y agoCause many developers have personal projects they cant use company resources on
- Dennip 1y agoTBH even that can be a hard sell at times
- sesm 1y agoI'm paying for their IDEs out of my pocket since 2012
- shagie 1y agoI bought my first Jetbrains license when they had an end of the world clearance sale. https://blog.jetbrains.com/blog/2012/12/20/jetbrains-end-of-the-world-clearance-sale-24-hours-only/ https://blog.jetbrains.com/blog/2012/12/20/jetbrains-end-of-... ... and haven't let it expire since.