4 ms·

Reputation laundering?

by Forbo 1y ago

jama211 1y ago
What’s there to launder? Perhaps they shouldn’t have as good a reputation as they do, but you can’t deny they do have a good reputation.
- amelius 1y ago
  Reputation of what? They are just an office appliance company.
  - axoltl 1y ago
    You're confusing your opinion of the company with the perception by the general public. Apple's definitely not perceived as 'an office appliance company' by your average person. It's considered a high-end luxury brand by many[1]. 1: https://www.researchgate.net/publication/361238549_Consumer_perception_of_high-tech_brands_and_related_products_The_case_of_the_iconic_Apple https://www.researchgate.net/publication/361238549_Consumer_...
    - commandersaki 1y ago
      I think you mean high-tech brand, which the linked article affirms.
  - robotresearcher 1y ago
    I think their public sales data shows Apple sells mainly to consumers, and mainly iPhones at that. Like 1980s SONY, they are the top of the line consumer electronics giant of the time. The iPhone is even more successful than the Walkman or Trinitron TVs. They also sell the most popular laptops,to consumers as well as corporate. Like SONY’s VAIO but more popular again.
    - robotresearcher 1y ago
      The move in consumer electronics leadership from Japan to the US, Korea, and now China is probably pretty interesting to understand. Can anyone recommend a good book or article about this?
  - jama211 1y ago
    Ah, I see where we went wrong here, you never specified that you meant reputation in your mind only. FYI, “reputation” is usually considered to be related to a general public opinion, not your personal one.
EasyMark 1y ago
They have a much better reputation that most companies. I think they're doing okay compared to google, facebook, oracle, etc. Few people are going to think a corp is "doing good" but reputation does still matter somewhat.
- leptons 1y ago
  If more people read the cases against Apple by the DOJ & the EU, they probably wouldn't have such a high opinion of Apple.

Reputation laundering?

by Forbo 1y ago

Reputation laundering?

What’s there to launder? Perhaps they shouldn’t have as good a reputation as they do, but you can’t deny they do have a good reputation.

amelius 1y ago
Reputation of what? They are just an office appliance company.
- axoltl 1y ago
  You're confusing your opinion of the company with the perception by the general public. Apple's definitely not perceived as 'an office appliance company' by your average person. It's considered a high-end luxury brand by many[1]. 1: https://www.researchgate.net/publication/361238549_Consumer_perception_of_high-tech_brands_and_related_products_The_case_of_the_iconic_Apple https://www.researchgate.net/publication/361238549_Consumer_...
  - commandersaki 1y ago
    I think you mean high-tech brand, which the linked article affirms.
- robotresearcher 1y ago
  I think their public sales data shows Apple sells mainly to consumers, and mainly iPhones at that. Like 1980s SONY, they are the top of the line consumer electronics giant of the time. The iPhone is even more successful than the Walkman or Trinitron TVs. They also sell the most popular laptops,to consumers as well as corporate. Like SONY’s VAIO but more popular again.
  - robotresearcher 1y ago
    The move in consumer electronics leadership from Japan to the US, Korea, and now China is probably pretty interesting to understand. Can anyone recommend a good book or article about this?
- jama211 1y ago
  Ah, I see where we went wrong here, you never specified that you meant reputation in your mind only. FYI, “reputation” is usually considered to be related to a general public opinion, not your personal one.

EasyMark 1y ago

They have a much better reputation that most companies. I think they're doing okay compared to google, facebook, oracle, etc. Few people are going to think a corp is "doing good" but reputation does still matter somewhat.

leptons 1y ago
If more people read the cases against Apple by the DOJ & the EU, they probably wouldn't have such a high opinion of Apple.