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>Youtubers who use view counts for sponsor deals Laughs in SponsorBlock
by reddalo 1y ago
>Youtubers who use view counts for sponsor deals
Laughs in SponsorBlock
- jjice 1y agoHell, YouTube even added that feature where it'll autoskip commonly skipped section so it's basically a built in SponsorBlock at this point (no doubt helped powered by those who skip via SponsorBlock). I'm surprised I haven't seen any controversy from people who are having their sponsors pay less because of this.
- netsharc 1y agoHah, the next move will be picture-in-picture ads (whether the ad or the content will be in the box in the corner depends on the desperation... Reminds me of F1 racing coverage on a free-to-air German TV network being reduced to a letterbox..
- FinnKuhn 1y agoIn my opinion the only sponsorships that actually work are the ones that are integrated into the content. For example Linus Tech Tips wearing his clothing in his videos and using his screwdriver. For car and/or hardware channels I often see sponsors products being used throughout the video as well, which you can't skip with Sponsor block.
- StackRanker3000 1y agoWhat do you mean when you say ”work”? That you personally find them helpful? Or that they’re the only ones that can’t be easily avoided even if the viewer wants to? I think it’s pretty clear that other forms of sponsorships also drive revenue to advertisers (whatever people may feel about that)
- lcnPylGDnU4H9OF 1y ago> Or that they’re the only ones that can’t be easily avoided even if the viewer wants to? Surely this one given what they wrote. > which you can't skip
- BizarroLand 1y agoWork as in, "are effective at advertising a product" Showing "regular" people solving common recurring issues like, "what clothes should I wear, what tool will simplify this task, what products are effective at a good value, what software/hardware can accomplish the goals I have set" are the only effective advertising for many people. Sure, with kids you can show them a cool toy that other kids are playing with, inspiring desire. You can show adults and teens a sexy girl or a hot guy somehow attached to the product so that by association your product is hot or sexy, but those are the low handing fruit and only work on specific demographics. However, if you can clearly identify your target audience and then put a product that matches that audience in front of them while showing how the product is being used, thats it. Everyone who would purchase that type of product will buy it.
- FinnKuhn 1y agoI think the two existing replies to this question already answered this mostly, but I would define a "working" sponsorship as one that makes me consider buying it. Sponsorships that are basically just an add I don't even see thanks to SponsorBlock for example. So those are "not working" for me. But for the LTT screwdriver or the bamboo labs 3D printers where I see how they can be used I actually consider buying them or have already done so. One factor for this is obviously that they can't be skipped, but the bigger one is that they are obviously more relevant for me as I am already interested in the video's topic and therefore the products used in it.
- legitster 1y agoHonestly, LTT does a real good job of their in-content ads as well. 30 seconds at the beginning and end. Them being so short and sweet really makes them more palatable. What's crazy is they've said their 60 seconds of ads per video generate way more revenue per video than Google's minutes of Google Adsense ads. So the real story here is the collapse of Adsense.
- unsignedint 1y agoProduct placement ads can be the best kind when they’re done well. The catch is they take far more effort to weave naturally into content, and that limits the kinds of sponsorships you can accept. The sweet spot is when it feels seamless, but too often creators overdo it and the result is hilariously awkward. Think of someone discussing, say, the dangers of mountain climbing, then suddenly blurting out: “And you know what else is dangerous? An unprotected connection. Which is why you need X VPN!”
- jorvi 1y agoWhat I've never understood is, aren't people slowly waking up to product placement and sponsored content? Whenever I see something thoroughly being advertised, and especially stealthily advertised, I immediately assume you have a shit product and need to bribe your way to success. Nothing turns me off more from a product than seeing an advertisement for it.
- reddalo 1y agoIn theory I agree with you, but apparently most people fall for it.
- mitthrowaway2 1y agoYouTube already does this for livestreams.
- ta1243 1y agoIdiocracy TV https://blog.codinghorror.com/content/images/uploads/2007/01/6a0120a85dcdae970b0128777001ac970c-pi.jpg https://blog.codinghorror.com/content/images/uploads/2007/01...
- PaulHoule 1y agoYouTube stole that user interface, Judge should have sued them.
- Workaccount2 1y agoI believe it is only a premium feature, and premium user views pay substantially more than sponsors or ads.
- BizarroLand 1y agoI'll stick with Sponsorblock since Googles motto is "Embrace, Expand, Extinguish"
- craftkiller 1y agoIt's "Embrace, Extend, Extinguish" (assuming you're referring to the phrase from Microsoft https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis... )
- BizarroLand 1y agoYes, right, thank you
- stemlord 1y agoI find it incredibly difficult to shed any sympathy for youtube "content creators". Youtube was most entertaining, or at least most interesting before anyone was monetizing the platform. Same goes for most of thr rest of the web but I digress
- rafram 1y agoIt would be great to live in a world where everyone could make cool stuff without needing to get paid, but we don't. Monetization is why YouTube gained a community in the first place.
- ahepp 1y agoThat simply isn’t true. YouTube had a huge community when it was just amateurs sharing videos for the love of the sport. Professional content creators didn’t come along until much later.
- rafram 1y agoAnd they stayed because they could get paid for it.
- Eisenstein 1y agoIt can be argued whether it is better to have creators who make it their income to constantly produce content or to have a revolving door of amateurs who cut their teeth on video production in youtube and move on.
- whatevaa 1y agoYou can do that today too. Like a channel Airborne Entertainment, strapping a boat motor to a car. Dump engineering, just two dudes doing stupid shit.
- zanellato19 1y agoThat's bizarre. I watch a lot of great content on YouTube that's possible because those people get paid. I would rather like if YouTube paid them _more_ because the sponsors and patrons of the world prove that not all views are the same. Sadly, a lot of shit content gets lots and lots of views