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There are by and large two types of stories in newspapers. Stories that appeal to emotion and stories that relate to data. From my experience in newsrooms, sto
by k_kelly 14y ago
There are by and large two types of stories in newspapers. Stories that appeal to emotion and stories that relate to data.
From my experience in newsrooms, stories that are primarily emotional are dealt with by Journalists nearly exclusively, they require strong story telling and usually invasive interviewing and exposure.
Stories from data tend to be collected by outside interests and presented to newspapers. Journalists can then spin stories from the data, or if they are writing for a financial publication typically highlight the most salient points for consumption. Occasionally, and far more infrequently than in the past, the media institution will collect a survey themselves or crunch the numbers, and this is almost always pseudo-scientific.
Ultimately journalists rarely improve this data other than to make it more gossip worthy. There is a huge amount of data presented every day, from pr firms, from foundations and from public bodies, and all of it wants to be read.
Warren Buffet might prefer to read it in the New York Times, but with a strong and deep twitter feed almost anyone can now be as informed as the average news room (there are exceptions to this, on the other hand, reading those same newspapers cover to cover is also a good way to fill your head with soporific twaddle)
While I don't agree with the original article, as I think many publications offer some well reasoned analysis and challenging opinions, social media is more than enough to stay as well informed as anyone, though it remains more difficult to navigate.
On the other hand, imagine if Warren Buffet were only allowed to get his information from cable news. That would be frightening.
- howcan 14y agoInteresting comment. PR may see social media as a threat, for exactly the reason you've mentioned. "Well-informed" is relative I think to what you're doing. For example, someone doing hard science research in a lab may only need access to scientific journals. She needs to keep pace with what is published in her area of research only; she could be oblivious to what's happening in the world and still be effective in her job. But from what I know of Buffet, I think he needs access to what journalists are saying. Again, it matter what you're trying to do.