I don't think it has the hallmarks of social media (aggressive engagement mechanisms, etc...). We've had newsgroups for 30+ years and social media requires mor

I don't think it has the hallmarks of social media (aggressive engagement mechanisms, etc...). We've had newsgroups for 30+ years and social media requires more than just message boards. The owner needs to push the content such that there is enough engagement to make money from advertising (or monthly fees).