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Willful continued violation of the law will result in increasingly steep fines, and likely ulterior measures. It’s not something that Google can just price in.

by layer8 1y ago

nonethewiser 1y ago
The idea is pricing in the lost value. So whether its fines or they stand up compliance and see revenue loss from operational changes, that's what they could offset with new pricing.
- jacquesm 1y ago
  There is no 'lost value'. There is illegal income.
  - mastermage 1y ago
    Yes we should not sugarcoat this. Money made due to illegal pragtices should not be regarded much different than for example money from money laundering.
  - nonethewiser 1y ago
    Do you understand what I am saying? He's suggesting that the money Google does not make because of this regulation may be rolled into prices. The fact that eating the fees is not sustainable doesn't mean they have to take the margin hit for all associated costs. Whether or not Google is "losing value" (aka money) or losing "illegal income", which aren't mutually exclusive by the way, has nothing to do with that dynamic. They could, in theory, roll that difference into prices either way.
    - blackqueeriroh 1y ago
      When you can be fined up to twenty percent of your worldwide revenue (not profits, revenue), you listen. This is the EC making clear they’re willing to rule against Google and fine them. Next time it’ll be the full initial 10% of worldwide revenue
BizarroLand 1y ago
I disagree only because I would be truly shocked if they do not figure out how to get as close to the line as is profitable without crossing over and recover those fines in the future with increased pricing.
Imustaskforhelp 1y ago
If it can buy them some few years worth of time every willful continued violation, then guess what? They are more than happy with increasingly steep fines Dude, 2.95 Billion $ is already steep, and I am sure that google used to get small fines when it was small in EU too, but its just that the rate at which google grows is more than the rate at which fines grow but I think that EU can't really make a really large number like suing google for 100 billion dollars. and I think that google already weighs in everything like the fines, the costs associated with exiting (stock price drops etc.) and they would actually just do whatever is more profitable to them of the following three options A) stay in EU & pay the fines B) leave EU C) Follow EU requests What is the fine amount which might change things into C) and not A) or B) Because I think EU wants change not money, I am sure that they have plenty of money and they know that google isn't paying them out of their kindness. EU's people or even google itself isn't following EU laws and its affecting people living in EU. I wonder if someone thinks how much powerless EU might feel in that sense. They already have money, they want change.

Willful continued violation of the law will result in increasingly steep fines, and likely ulterior measures. It’s not something that Google can just price in.

by layer8 1y ago

Willful continued violation of the law will result in increasingly steep fines, and likely ulterior measures. It’s not something that Google can just price in.

nonethewiser 1y ago

The idea is pricing in the lost value. So whether its fines or they stand up compliance and see revenue loss from operational changes, that's what they could offset with new pricing.

jacquesm 1y ago
There is no 'lost value'. There is illegal income.
- mastermage 1y ago
  Yes we should not sugarcoat this. Money made due to illegal pragtices should not be regarded much different than for example money from money laundering.
- nonethewiser 1y ago
  Do you understand what I am saying? He's suggesting that the money Google does not make because of this regulation may be rolled into prices. The fact that eating the fees is not sustainable doesn't mean they have to take the margin hit for all associated costs. Whether or not Google is "losing value" (aka money) or losing "illegal income", which aren't mutually exclusive by the way, has nothing to do with that dynamic. They could, in theory, roll that difference into prices either way.
  - blackqueeriroh 1y ago
    When you can be fined up to twenty percent of your worldwide revenue (not profits, revenue), you listen. This is the EC making clear they’re willing to rule against Google and fine them. Next time it’ll be the full initial 10% of worldwide revenue

BizarroLand 1y ago

I disagree only because I would be truly shocked if they do not figure out how to get as close to the line as is profitable without crossing over and recover those fines in the future with increased pricing.

Imustaskforhelp 1y ago

If it can buy them some few years worth of time every willful continued violation, then guess what? They are more than happy with increasingly steep fines Dude, 2.95 Billion $ is already steep, and I am sure that google used to get small fines when it was small in EU too, but its just that the rate at which google grows is more than the rate at which fines grow but I think that EU can't really make a really large number like suing google for 100 billion dollars. and I think that google already weighs in everything like the fines, the costs associated with exiting (stock price drops etc.) and they would actually just do whatever is more profitable to them of the following three options A) stay in EU & pay the fines B) leave EU C) Follow EU requests What is the fine amount which might change things into C) and not A) or B) Because I think EU wants change not money, I am sure that they have plenty of money and they know that google isn't paying them out of their kindness. EU's people or even google itself isn't following EU laws and its affecting people living in EU. I wonder if someone thinks how much powerless EU might feel in that sense. They already have money, they want change.