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The other problem I encounter is designers working in B2B, but designing like they're working in B2C. For B2B (especially enterprise B2B), your software is jus
by dolebirchwood 1y ago
The other problem I encounter is designers working in B2B, but designing like they're working in B2C.
For B2B (especially enterprise B2B), your software is just a tool your customers' employees need for their day jobs. Fancy animations, multi-colored gradients (because gradients mean "AI" now, right), and other gaudy crap does not make it easier for anyone to do their job. It's just noise -- constantly distracting users who are just trying to navigate through dense, text-heavy dashboards.
If you want to design "pretty" and "delightful" experiences, then it doesn't make much sense to join a company that revolves around CRM/ERP workflows. Work for a company whose value is directly tied to users' warm and fuzzy feelings.
- lukan 1y agoAlso most consumers don't want to admire fancy animations. If they want to switch channels on their TV, they want the channels to switch now, not wait for a fancy animation to entertain them in the meantime.