Cadillac tried a subscription model for a while in which customers could pay a fixed monthly fee and swap between a selection of vehicles. Sort of like a lease

Cadillac tried a subscription model for a while in which customers could pay a fixed monthly fee and swap between a selection of vehicles. Sort of like a lease but with more flexibility. Apparently it didn't work out. https://www.motorauthority.com/news/1119711_chapter-closed-book-by-cadillac-subscription-goes-on-hiatus https://www.motorauthority.com/news/1119711_chapter-closed-b...