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VW saw what Adobe did with the transition to a subscription model and they’re testing it…simple as that. Can they capture more value by selling their big, expe
by iambateman 1y ago
VW saw what Adobe did with the transition to a subscription model and they’re testing it…simple as that.
Can they capture more value by selling their big, expensive thing as a service rather than in one big sale?
In 2010, everyone complained that Adobe was ripping their users off charging them every month for software which basically doesn’t change (which was and is correct). But since that move, their valuation is up 10x.
I’d much prefer to drive a car that doesn’t know much about me…but then again, I still use Adobe products every day.
- nradov 1y agoCadillac tried a subscription model for a while in which customers could pay a fixed monthly fee and swap between a selection of vehicles. Sort of like a lease but with more flexibility. Apparently it didn't work out. https://www.motorauthority.com/news/1119711_chapter-closed-book-by-cadillac-subscription-goes-on-hiatus https://www.motorauthority.com/news/1119711_chapter-closed-b...
- legitster 1y ago> In 2010, everyone complained that Adobe was ripping their users off charging them every month for software which basically doesn’t change (which was and is correct). I don't know if this is strictly true. Photoshop between 2010 and 2025 has substantially changed. Also, in 2010, the Master Collection was $2600 ($3800 in today's dollars). And an upgrade was something like $800. In the long run users may pay a bit more, but I think it's fair to say that making the costs really easier to ingest does create a lot of growth in the same way that financing increases car sales.