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Pricing Pages – A Curated Gallery of Pricing Page Designs
- deleted 1y ago[deleted]
- xz18r 1y agoThe SaaS internet is so boring! These are like carbon copies of each other.
- avdlinde 1y agoIsn't that a good thing? Let's you compare easily.
- Eric_WVGG 1y agoIt seems like you see either 3-4 columns, or a link to arrange a conference call with a salesperson (e.g. a “don’t-bother-button”)
- porridgeraisin 1y agoYeah. Literally all of them are .flex-row>.pricing-card*4.
- zerkten 1y agoA lot of this comes down to A/B testing. Once people have found a solution that converts some number of customers, it's hard to take risks. There are alternative designs, but it's safest to just go with what is known. In some cases, the familiarity is helpful for users, but there is no denying that it can be boring. These are the unfortunate constraints that many talented people have to work in.
- iamacyborg 1y agoGiven how badly I’ve seen a/b tests being conducted at multiple companies, I’m not sure I’d assume anything from competitors works particularly well.
- iammrpayments 1y agoI can guarantee from my experience that most internet marketing practices are determined by the blind leading the blind.
- iamacyborg 1y agoCertainly my experience as well.
- runlaszlorun 1y agoWould concur 100% on "blind leading the blind" here.
- exodust 1y agoI'd like to see a pricing page where if you get the ball though the hoop, or some other challenge, you get a discount.
- biker142541 1y agoNot being boring doesn’t translate to $$, however.
- mlhpdx 1y agoAnd we wonder why code generating LLMs are... wait, never mind, we don't wonder. Of course, my pricing page looks different for now but will end up looking much the same since that's what visitors generally expect.
- deleted 1y ago[deleted]
- jasonkester 1y agoI had one of those for S3stat for a while. It lost decisively in A/B tests to the ugly wall of text that it replaced, so that’s what’s up there today: https://www.s3stat.com/Pricing.aspx https://www.s3stat.com/Pricing.aspx I’m still waiting for the next generation of trendy SaaS companies to crib it.
- runlaszlorun 1y agoI love your page. Being an authentic human and actually having some personality seem to be like secret weapons these days.
- martypitt 1y ago> "We'll even put on a little tie when we talk to you on the phone". Love it.
- sturadnidge 1y agoIf I ever create a trendy SaaS company (or an untrendy one for that matter), I'm definitely cribbing the 'pay more if you have accountants on staff' criteria... love it!
- deleted 1y ago[deleted]
- o0-0o 1y agoInvestor Portal Software Solutions from Investor Portal Pro are custom, built on customer AWS accounts, and based on a toolkit. We'll soon be launching a SaaS version, but not sure I want the pricing pages like these. I want a single price point (per user) that takes people right into the software after paying. Simplicity is tough, and it's hard to understand which option would be more affordable without a pricing 'calculator'. Here's our current pricing page (for the on-prem) version Feedback welcome! https://investorportalpro.com/pricing.html https://investorportalpro.com/pricing.html
- wonginator2001 1y agongl this looks like ass
- JimDabell 1y agoAlso see Paywall Screens: 10k screenshots of paywalls in mobile apps. https://www.paywallscreens.com/ https://www.paywallscreens.com/
- RicDan 1y agoI've always wanted to know: Are people actually interested in more granular pricing options? I.e. give me 10x more tokens but miss me with that image generation, or give me more bandwith but still only one domain. It feels like nowadays 80% of stuff in pricing packages isn't really used by people paying for it, but they can't opt out of it...
- Swizec 1y ago> Are people actually interested in more granular pricing options? Yes. Welcome to the world of committed contracts, call-us pricing, and “partnerships. At many-zeroes scale every cent is negotiated to the point that you’ll get different pricing based on the hour of the day that you make the API call.
- bookofjoe 1y agoStill waiting for micropayments after 50 years...
- nilamo 1y agoAdobe's subscription is so bad for this. Want a single product? It's only available for annual subscriptions for hundreds of dollars, with huge cancellation fees (the rest of the year). But it comes with a dozen or so products you'll never download lol
- ethan_smith 1y agoResearch suggests consumers actually prefer fewer choices - the "paradox of choice" shows that highly granular pricing often increases decision paralysis and cart abandonment rather than improving conversion rates.
- sangeeth96 1y agoI too think that has some weight to it, but there's no reason we can't have both. Before the LLM boom, I wouldn't have thought twice about having fine-grained options, but since then, every SaaS company on the face of the planet has forcibly bundled ChatGPT and its ilk and jacked up prices — LLM crap I don't use and don't plan to use in its current state. Similarly, many might wanna go initially with a simple option but later, based on their usage, whittle it down to the few that are relevant, save money in the process, and commit to the company.
- kmfrk 1y agoOne of my biggest peeves in pricing pages is the "feature diff". There are so many redundant features listed between tiers - or products - that many would be better off not showing features that are largely the same.
- Minor49er 1y agoThen how would you see and compare everything you're getting in a given package?
- mdaniel 1y agoI didn't dig through the infinite scroll (ironic on a page about designs) but I'm surprised more than half of them weren't dedicated to obfuscating the prices, as has been the vast majority of my experience with trying to figure out how much money I need to give anyone <font size=small>call us</font> <h3>let's talk!</h3> or my other pet peeve https://lucidic.ai/#:~:text=Get%20started%20for%20free https://lucidic.ai/#:~:text=Get%20started%20for%20free aka don't worry about it until you like it!
- pc86 1y agoThey do have "contact sales" as a filter option which is nice if you're looking for examples of that. It only has one (not that great IMO) example though.
- finniansturdy 1y agoAgreed, some got dropped so will be addressing this! Appreciate the comment
- Terretta 1y agoWITHOUT ever speaking to anyone on the phone or by email, you can scale even $1M a month and get auto-scaled (very deep) discounts with big providers like AWS who certainly have enough "enterprise sales" to waste everyone's time on the phone, suggesting there's no good reason to make anyone talk to your SaaS if they don't have to. If they have to, because they don't know how to use what they buy, that's one thing. But don't force a call to, let's say, sign in with OIDC or turn on audit logs.
- yread 1y agoYeah, I'm looking for some GRC compliance software and there are so many vendor with pricing page that just has 3 columns of Call us! Why even bother?
- bluGill 1y agoThey bother because they don't want competitors to price match or beat their prices. if the prices (and changes are hard to learn about they think they can compete better). I'm not sure if it is worth it - many do go elsewhere to find clear pricing, but they think it matters.
- netdur 1y agoI love pricing pages, I avoid landing pages or whatever they want to me read and go directly to pricing page to get the meat of what they offer... then I look at price.
- hahn-kev 1y agoTotally. It tells me who the target audience is and if there's actually a free tier. It tells me if the paid plan is 5$ per month, per user or fixed, or 500$ per month. It's kinda shocking how many times I have no idea which one it will be until I find the pricing page.
- seperman 1y agoI’m the same way — I skip straight to pricing too. Curious though: when you get there, do you prefer seeing a few fixed tiers (like the classic “3 bucket” layout), or would you rather have a usage-based formula where you can adjust a slider or input your exact needs and see the price change in real time?
- deleted 1y ago[deleted]
- jongala 1y agoI don't know if they were the first but I think of 37signals and Basecamp as the ones that first nailed the multi-column/highlighted plan form of design that has become so dominant. Here's 2009: https://web.archive.org/web/20090307125843/http://www.basecamphq.com/signup https://web.archive.org/web/20090307125843/http://www.baseca... if you go back to 2007 you can see the same structure in a plainer presentation; it's easy to see how they went from one to the other: https://web.archive.org/web/20070831191822/http://www.basecamphq.com/signup https://web.archive.org/web/20070831191822/http://www.baseca... Pretty interesting!
- alberth 1y ago… and neither Hey nor Basecamp (both from 37Signals) use that layout style anymore. https://www.hey.com/pricing/ https://www.hey.com/pricing/ https://basecamp.com/pricing https://basecamp.com/pricing
- GuinansEyebrows 1y agohuh, to me they look really, really similar, just a little more emphasis/direction on the basecamp page and a simpler set of offerings with more details each for hey.com.
- kelnos 1y agoAlso interesting: they list their plans, from left to right, from most expensive to least expensive (and their current plan pages do the same). I feel like that's rare? I can't remember the last pricing page I've seen that lists it that way, aside from these. All the ones I can (dimly) recall start with the cheapest (or free) option on the left.
- physix 1y agoIt's probably too much work, but it would be nice to see a short comment on the "curated" examples to better understand the reasoning behind the assessment. Why was it included ? What was particularly good about it? That might help people choose the right ones for their use case.
- finniansturdy 1y agoGood point and will take a look! Appreciate it
- eruci 1y agoA simple text page is good enough for us: https://geocoder.ca/pricing https://geocoder.ca/pricing
- avandekleut 1y agoPlease consider making this responsive on mobile!
- randfish 1y agoJust wanted to say this is wonderful work, timely for a couple of my companies, and I love seeing stuff like it posted to HN.
- burnte 1y agoThis is the second most important page on your website. The first is a clear description of the product. Without a pricing page people immediately think your pricing and contracts are predatory and probably covering up product deficiencies with contractual lockins.
- dylan604 1y agoSo many sites get the first wrong, that you'd just expect the second to be bad as well. So many pages leave you wondering WTF does this do even after reading all of the information of the home page. I hate sites with landing pages before the home page too for sites that only offer the one thing.
- deathspin 1y ago[dead]
- absoluteunit1 1y agoThere’s also this: https://opengraphexamples.com/ https://opengraphexamples.com/ Collection of open graph image examples.
- re 1y agoThe "style" tags/filters don't seem to be very good. The definitions of them aren't very clear from the names alone, and I can't really tell what they are from the examples within the category. Would be great to have a definition and a basic wireframe example of each style. I'd also love to be able to filter out a style, to drill down to the examples that aren't just the multi-tier ("free/basic/pro/enterprise") vertical cards (which doesn't seem to have a dedicated style tag—maybe "Stacked Cards"? but there's a lot that look like that that don't have that tag).
- finniansturdy 1y agoGreat feedback and will be addressing this! Appreciate the thoughts
- OfflineSergio 1y agothis is great. one suggestion, it would be nice if I can filter based on subscriptions vs. one time payments.
- finniansturdy 1y agoGreat idea, will add this! Appreciate it
- youssefarizk 1y agoIs there anything like this for other components of the modern webapp?