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Question for people more familiar with google ads that me: I quite often type in a search term for something that I imagine must be a very common search term a
by jiggy2011 14y ago
Question for people more familiar with google ads that me:
I quite often type in a search term for something that I imagine must be a very common search term and I don't get any adverts whatsoever.
Does this mean that nobody has bid on this keyword (because it's too expensive?) or are some search terms simply not allowed to be advertised on?
- jaredmck 14y agoSome terms don't display advertisements - if the combination of relevance and google's profit potential on a specific query is not above a certain level (which is always changing I'm sure based on yield management and user data tests), then no ads will display for that query. Most navigational queries fall into this class.
- tiziano88 14y agoBy definition if no one has bid on the keyword, you can easily win the auction by bidding the minimum amount. It is likely that the terms you were searching for are not ideal targets for effective ads. Can you give an example of such query?
- jiggy2011 14y agoI can't remember which terms I searched when I discovered this, but I tried it just now. "computer networking" yields 1 ad. "networking" yields no ads.